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YouTube launched a brand new headline information level, suggesting that there have been more than 1 billion viewers of podcast content a month in January. It additionally repeated that 400 million month-to-month hours of podcast watching have been consumed on TV units.
- Placing the 1 billion quantity in context, Spotify claimed simply 120mn month-to-month podcast listeners in November. Apple Podcasts is prone to be smaller when it comes to month-to-month listeners, in response to Podtrac in Jan 2023: however Apple Podcasts had a considerably larger share of downloads.
- Value remembering, too, {that a} listener to a second of “podcast” content material on YouTube – even automatically-played content material – will depend in the direction of the 1 billion determine, regardless of the quantity of downloads they make, or the time they spend with podcasts. Attain doesn’t translate to time spent. Nevertheless, Edison Analysis mentioned in Oct 2024 that, of all of the podcast platforms, YouTube was used “most often” to listen to podcasts.
- We questioned what YouTube thought-about a “podcast” to be. A YouTube spokesperson instructed us that the corporate follows the lead of creators marking a playlist as a “podcast” after they add. The YouTube Podcasts homepage within the US, as one instance, consists of full TV information reveals like NBC Nightly News and PBS NewsHour, which each broadcasters have marked as a “podcast” – however there are audio podcasts for NBC Nightly News and PBS News Hour as properly. Australia’s podcasts homepage consists of particular person information tales from 7NEWS, that are in a YouTube playlist known as 7NEWS Just In, however there’s additionally a 7NEWS Just In audio podcast, too.
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YouTube’s blog post was authored by Tim Katz. Who’s he? He describes himself as “VP, Partnerships, Podcasts”. That’s the primary outing for this job title; on LinkedIn, he’s “Director, Head of Sports activities + Information Partnerships”; in information protection in 2023, he was “Director and International Head of Accountability”; and in 2024, he was “International Director of Accountability and Chief for the Canada and Latin America area”. We don’t see any use of this podcasting job title till this announcement.
- Katz is interviewed (as “Vice President for Partnerships”) in Bloomberg. The YouTube podcast pattern “existed nevertheless it was a matter of us pouring some fuel on it,” he mentioned.
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Some elements of the trade give notes of warning.
Suggestions and tips – with Pod Predictor by Coleman Insights
Podcast Information – with Memberful
Utilizing Memberful: In Downstream, host Jason Snell and a rotating group of specialists break down the current and way forward for tv. The podcast makes use of Memberful for dependable, recurring income.
BRIT winner Sam Fender has known as the music trade “rigged” towards musicians who “can’t afford to tour”. On a brand new episode of 101 Part Time Jobs, west London songwriter Matilda Mann confirms she’s going to lose £10,000 “personally” even when she sells out her upcoming UK tour. Hear the complete episode the place Matilda lays out what life is like for artists right this moment – together with the profitable ones – in addition to her most memorable work gaffes.
Allan McLeod’s Walkin’ About has joined the Maximum Fun network. In every episode of Walkin’ About, Allan is joined by a visitor in conversations that marry humor with very gentle cardio, and have a few of the hidden gems of Los Angeles and past. The third season will begin with Ayden Mayeri (Jackpot!, Mr. Throwback) and a stroll by way of Little Tokyo.
In Our Beloved Medium this week, actual radio historical past unfolds towards a fictional combat for survival, because the world’s final radio station battles extinction within the streaming age. Help (the fictional) combat of WFYZ because it broadcasts necessary tales about radio from World Conflict 2 to MTV and past. A docufiction podcast by Stuart Barefoot & Matt Medeiros.
California Governor Gavin Newsom goes solo and diving into the actual points that matter in a brand new present from iHeart — This is Gavin Newsom will cowl authorities, politics, affordability, high quality of life, and the cultural moments shaping our world. No spin, no script, simply actual discuss what impacts listeners most. Tune in and be a part of the dialog.
A brand new podcast from San Francisco’s KQED launches this week – Close All Tabs, hosted by tech journalist Morgan Sung, examines how the ever-evolving tech trade is extra intertwined with our every day lives than we predict. The present displays KQED’s distinctive perspective from the Bay Space—the epicenter of know-how and innovation—bringing the human tales behind the digital world to life.
From Morning Brew, BOSSY returns for a brand-new season on February 27. Within the season premiere, Tara, the founder and CEO of Apps With out Code, sits down with vogue icon Rebecca Minkoff for a can’t-miss dialog about how Minkoff constructed her enterprise empire.Anticipate daring enterprise insights from trade leaders and Tara’s sincere tales concerning the ups and downs of entrepreneurship.
During the last week, 199,714 podcasts revealed at the very least one new episode (up 1.2%). source
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