Wondery Ad Analytics launched for clients

Yesterday: You bought your e-mail from Podnews late yesterday. It wasn’t you, it was us. Sorry.
Tomorrow: we might delay 90 minutes so we will carry the IAB US Podcasting Promoting Report knowledge.

• First look: Wondery has released its own ad measurement suite, Wondery Ad Analytics – a brand new assortment of first-party and third-party instruments supplied for free of charge to qualifying advertisers. The suite provides six measurement merchandise and over a dozen third-party distributors.

• Podtrac released its rankers for April.

  • Globally, iHeart is now listed within the world ranker, and, over 50% larger than Acast, it debuts at #1. Acast was #1 world podcast writer last time.
  • Within the US, Libsyn Advertisements debuts at #3 writer, whereas in podcasts, The Daily is #1 once more, beating NPR News Now.

• As a part of a set of bulletins, Apple released Logic Pro for iPad 2 and Logic Pro for Mac 11, providing stem splitting to separate vocals from devices, and an AI-driven backing band characteristic.

• The most important podcast ever on YouTube is that episode with Joe Rogan and a slightly giddy Elon Musk, which has 69mn views, proper? Incorrect – it’s truly an Arabic language podcast from Saudi Arabia. The Fnjan podcast, now hosted with Thmanyah, has achieved more than 100mn views in the last eighteen months for its episode with a relationship and communication skills trainer.

  • Podtrac’s global ranker includes YouTube views, which helps us perceive how massive the video platform actually is. iHeart sees 16% of its consumption from YouTube; Libsyn Advertisements sees 11%; and Sonoro simply 3%. However, DailyWire+ sees 24% of its consumption there, and YouTube is accountable for 61% of Paramount’s consumption. Podtrac says that to be counted, a YouTube playlist should correspond to podcast content material that’s distributed by way of RSS.

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• Mamamia has launched “Sam”, an AI-powered voice, built by merging host voices on the network, offering “close-to real time” programmatic audio advertising across the women-focused podcast network. We requested the corporate what it appeared like; the outcomes are in the press release.

• Podcast fanzine Good Tape is now accepting editorial and art pitches for the following difficulty, The Superstar Concern. Writers will obtain $.50/phrase on the theme of superstar and fame in podcasting.

• In the UK, the winners of the ARIAS 2024 were announced. Finest New Podcast went to Rob Burrow Seven, Meets…, hosted by a former rugby league star who has motor neurone illness.

• Briefly: Libsyn reports that Apple Podcasts has dipped below 50% for the first time for reveals it hosts … Global has partnered with Lucky 17; International will co-produce and market the manufacturing studio’s reveals … Blue Wire has added a number of athlete-led shows to its slate … and, Elon Musk listens to podcasts “about the fall of civilizations“ to fall asleep.

Strikes and hires

Ideas and methods – with Ausha 🚀

Podcast Information – with Airwave

Firms talked about above:
AcastAirwaveAppleApple PodcastsARIASAudiocraftAushaCampside MediaIABLibsynLibsyn AdsLiSTNRMamamiaMission Based MediaNPRPodtracTransistorWonderyYouTube

Podcast knowledge for Might 8

#1 in Apple Podcasts
The Joe Rogan Experience (Joe Rogan)
Think Fast, Talk Smart: Communication Techniques (Stanford GSB)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Common Folks (thecommonfolks)

During the last week, 206,662 podcasts printed not less than one new episode (down 1.1%). source

Occasions – with The Podcast Present, London, Might 22-23

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