Does it matter what time of day you publish your podcast episodes?
Briefly: publish both within the morning or as quickly as doable.
Please listen to my previous episode about the best day of the week to publish for concerns on that. However this episode is simply in regards to the time of no matter day you select.
1. Consistency
Like together with your publishing day of the week, consistency is most essential. Attempt to publish at the very same minute of the identical hour on each publishing day.
This helps some legacy programs, together with Apple Podcasts, to study your publishing schedule so that they know when to count on new episodes and might catch them extra rapidly while you publish. (This legacy and resource-intensive course of might be changed with the a lot sooner and resource-conserving Podping protocol in Podcasting 2.0.)
All good podcast-publishing instruments will allow you to schedule when your episode publishes. (So in case your publishing device doesn’t enable scheduling, get a greater device!) And when you recognize what the printed URL might be (as most instruments will present you even earlier than you publish), you possibly can even schedule your preliminary promotion, like posts on Fb, Twitter, Instagram (via a Enterprise account), an electronic mail e-newsletter, and extra.
Simply guarantee any caching system you employ may also robotically replace while you publish the brand new episode. (Most of them do anyway. However be careful for offsite caching programs like Cloudflare.)
2. Normally mornings on your majority viewers
So what is the perfect time? Take a look at your podcast stats to see how your present performs in numerous nations and areas. I counsel often publishing within the early mornings for the time zones of most of your viewers. For instance, I publish The Audacity to Podcast at 6:00 AM Jap Time, which is 3:00 AM Pacific time, making the episode out there for many of my American viewers’s morning routines.
Keep in mind these time-zone variations, particularly in the event you’re behind the time zones the place most of your viewers is. For instance, 6:00 AM in California is 9:00 AM in Florida. So publishing at 6:00 AM Pacific Time could be too late for the viewers in Jap Time to catch the episode earlier than they begin their every day routines.
3. ASAP for pressing content material
When you’ve got actually pressing content material, then don’t fret about being completely constant. Simply publish the episode as rapidly as you possibly can!
For instance, I as soon as hosted a podcast that mentioned a TV present. We did two episodes each week: a brief “preliminary reactions” episode proper after the TV episode aired, and an extended “full dialogue” episode halfway between TV airings. (Apart: it is nice to be in Jap or Central Time for TV aftershow podcasts since you get the primary viewing and largest viewers since most TV exhibits air concurrently in ET and CT.) We recorded that “preliminary reactions” episode quarter-hour after the TV present aired, and we might live-stream it, too. Then, we might rush to publish it as quickly as doable on the identical night time. We nearly all the time had it up earlier than these in Pacific Time even noticed the TV episode, so our podcast episode was already there ready for them.
Though some legacy apps (that’s, those who aren’t utilizing Podping from Podcasting 2.0) may not all the time catch these ASAP episodes rapidly, your viewers would possibly come to count on them and could be eagerly manually refreshing their apps with a view to catch your episode straight away.
4. What about after-work content material?
You would possibly suppose that in case your podcast is not about enterprise or focused towards enterprise individuals, that you need to postpone publishing till the afternoon or night. However I nonetheless suggest mornings even in these conditions as a result of enterprise individuals usually prefer to devour non-business content material whereas at work, or commuting to or from work.
In different phrases—and this is applicable to this entire idea of timing—don’t fret about making an attempt to completely time when your episode publishes. Merely keep on with mornings for consistency, or as quickly as doable for extra time-sensitive content material and your viewers will hear when they need, so long as your episode is offered by that point.
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Disclosure
This put up might include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions via such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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