Must you publish your podcast episodes on a specific day of the week, keep away from the weekends, publish on in style days, or one thing else?
Briefly: publish the identical day as your earlier episode.
(Look ahead to my subsequent episode and article about the perfect time of day to publish!)
1. Consistency
Consistency is extra essential than the day itself. Even consistency right down to the identical minute of the identical hour! It’s because some legacy programs, together with Apple Podcasts, attempt to be taught your publishing schedule in order that they know when to count on new episodes and might catch them extra shortly whenever you publish.
These sorts of legacy processes (and particularly the not-so-smart ones) require quite a lot of server computing energy, however they are often changed with the a lot quicker and resource-conserving Podping protocol in Podcasting 2.0. (That is the place apps and companies get pings about your updates inside seconds of your publishing the replace.)
So first contemplate what day you can publish on with 100% consistency (aside from hiatuses). And don’t be concerned about managing this your self! All of the good podcast-publishing programs allow you to schedule when your episodes will publish to allow them to exit “on the dot” and with out your presence.
2. Contemplate your viewers
After consistency, take into consideration what would possibly work finest on your viewers. Whereas content material for enterprise individuals is usually finest in the course of the work week and possibly not on the weekends, persons are involved in hobbies and leisure always (however could also be too engaged within the interest/leisure on the weekends).
The purpose is not essentially to publish on the precise day they may play your episode, however to make sure it is prepared for them to observe or hear quickly after you publish.
Nevertheless, consistency continues to be extra essential as a result of your viewers will adapt and would possibly even begin to count on your episodes on no matter day you select.
3. Contemplate your content material
What you discuss may need an inherent schedule or routine to it.
Along with contemplating business-focused versus hobby-focused content material, contemplate the rhythm of your subject. For instance, a weekly TV present, weekly information wrap-ups, and such.
For topics that have already got a constant schedule, I like to recommend recording and publishing your content material about midway between every incidence. This provides your viewers sufficient time to catch the recurring factor your discuss, sufficient time to ship suggestions on your episode, and sufficient time to play your episode earlier than the following recurring factor occurs. As a result of these items might happen on any day of the week, your podcast about it is also any day of the week that is across the midway level, however nonetheless contemplate the opposite components I’ve already talked about.
In case you publish too lengthy after the factor you are speaking about, your viewers won’t have an opportunity to play your episode, or they may even overlook the small print of the stuff you’re speaking about.
4. Contemplate your “competitors”
Lastly, discover different podcasts overlaying your identical topic and contemplate after they publish.
You’ll see studies that show the most popular days for publishing episodes. However that does not imply you ought to publish on these days and even keep away from these days. If you are going to take a look at when different podcasts publish, look solely at different podcasts in your identical area of interest and ignore the remaining.
You can attempt publishing earlier than them to attempt getting your content material performed first.
You can attempt publishing after them to make sure your content material is exclusive, cross-references, improves, or is the “final phrase.”
And also you would possibly attempt to keep away from publishing on the identical day as others in your area of interest so your viewers would not get overwhelmed on that day and select to skip your episode.
5. Your viewers will do no matter they need
Lastly, keep in mind that podcasting is time-shifted, so your viewers would possibly hear or watch your episode days, weeks, months, and even years later. And this has little to nothing to do with the “downloads versus streams” debate.
That is why I give these items solely as issues, however consistency continues to be a very powerful factor.
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Disclosure
This publish could include hyperlinks to services or products with which I’ve an affiliate relationship. I could obtain compensation out of your actions by such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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