Video or audio podcasts? Gen Z choose audio

5 years after Spotify bought his podcast community The Ringer, founder Invoice Simmons is to stick with Spotify, the corporate has introduced. He’ll “stay at Spotify as Head of Speak Technique”, an organization spokesperson tells Podnews – remaining at Spotify he’s, however that’s a brand new job title, although – he was beforehand Head of Podcast Monetization and Innovation, however at first gave the impression to be ignoring the innovation of video on Spotify, preferring as a substitute to advertise YouTube. He’ll report into Head of Podcast Enterprise, Roman Wasenmüller.

• He’s quoted as saying “I believe all of us are motivated to do one thing fairly particular within the discuss and video house,” and we’re additionally advised that almost all of exhibits from The Ringer function video episodes. The Ringer “produces over 100 hours of content material weekly, and video is rapidly changing into integral to the community.”

UK podcast manufacturing firm Lock It In has partnered with Adelicious for development methods and commercialisation.