Veritonic, the trade’s main audio analysis and analytics platform, introduced as we speak the launch of its Viewers Insights resolution, a breakthrough providing designed to offer exact, scalable, and cost-effective demographic information for podcast networks, advertisers, and publishers. By combining machine graph expertise with self-reported listener information, Veritonic’s resolution ensures a complete and validated understanding of podcast audiences — enabling trade stakeholders to make extra knowledgeable content material and promoting choices.
Correct viewers information has lengthy been a problem for the podcasting trade, with conventional options typically being unreliable, pricey, or incomplete. Veritonic’s Viewers Insights resolution bridges this hole by leveraging a classy, multi-source method to offer clear, extra actionable insights into listener demographics. By combining numerous information enter and methodologies.
“With the speedy progress of podcasting, promoting and publishers want dependable viewers information to drive smarter choices,” mentioned Scott Simonelli, CEO of Veritonic. “Our Viewers Insights resolution lastly delivers an correct, scalable, and cost-effective method to perceive podcast audiences at a deeper degree, guaranteeing that manufacturers and creators can maximize engagement and income.”
Among the many networks which have explored the answer is True Native Media, a premier podcast illustration company. “Entry to correct and inexpensive demographic information is essential for podcast advertisers and networks alike,” mentioned Heather Osgood, CEO and Founding father of True Native Media. “Veritonic’s Viewers Insights resolution demonstrates a robust functionality to offer the readability wanted to raised perceive listeners and optimize each content material and promoting methods.”
For extra info on the answer or to request a demo, contact gross [email protected] or go to www.veritonic.com/contact.
About Veritonic
World-renowned manufacturers, companies, publishers, and platforms depend on Veritonic’s complete audio analytics and analysis platform to analysis, take a look at, and measure the ROI of their audio belongings and campaigns pre-market, in-market, and post-campaign.
The ensuing perception permits purchasers to realize confidence of their audio funding, mitigate danger by optimization, and improve their return as they interact with compelling audio experiences.
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