The share of People who’ve consumed a podcast has reached an all-time excessive, based on The Infinite Dial 2025, launched by Edison Analysis with assist from Audacy, Cumulus Media, and SiriusXM Media. This newest installment is a part of the longest-running annual survey of digital media consumption in the US.
Now in its twenty seventh 12 months, The Infinite Dial is well known as a trusted trade benchmark for media consumption habits. Offered by Megan Lazovick, Edison Analysis Vice President, alongside James Cridland, Editor of Podnews, the examine highlights crucial insights into podcast consumption, on-line audio tendencies, in-car audio utilization, sensible speaker utilization, social media behaviors, and different digital media habits.
Key findings from The Infinite Dial 2025:
Podcast Consumption Reaches An All-Time Excessive
70% of People age 12+ have listened to a podcast.
51% of these People age 12+ have watched a podcast.
73% of People age 12+ have consumed a podcast in both audio or video format, representing an estimated 210 million individuals.
Podcasting achieves new heights with 55% of People 12+ now being month-to-month shoppers.
Video Integration is Increasing Podcast Attain
48% of People age 12+ have each listened to and watched a podcast.
In line with Edison Podcast Metrics, YouTube is the service most frequently to hearken to podcasts with 33% of U.S. weekly podcast listeners utilizing the service.
A robust male video podcast viewers drives larger month-to-month podcast consumption amongst males (57%) in comparison with ladies (52%).
Public Opinion Helps Social Media Regulation
Social media reacts 86% of People, an estimated 248 million People.
Practically half (48%) of People specific assist for banning social media entry for anybody below the age of 16.
On-line Audio Reaches All-Time Excessive
79% of People age 12+ hearken to on-line audio month-to-month, an estimated 228 million individuals.
Amongst American aged 55+, listening preferences for the net audio manufacturers they use most frequently are extra evenly distributed throughout a number of manufacturers.
Automotive Audio Continues It’s Digital Shift
Amongst People age 18+ who’ve pushed or ridden in a automotive up to now month (88%), 40% have Apple CarPlay or Android Auto, and 33% actively use certainly one of these programs.
Amongst People age 18+ who’ve pushed or ridden in a automotive up to now month (88%), 28% have Apple CarPlay, with 22% actively utilizing it.
Amongst People age 18+ who’ve pushed or ridden in a automotive up to now month, (88%), 19% have Android Auto, with 13% actively utilizing it.
“As somebody who has been utilizing Infinite Dial since I used to be working on the unique Virgin Radio in London, I’ve watched digital audio evolve from a distinct segment to mainstream,” says Cridland. “These numbers don’t simply inform technique — they validate the course our trade has been transferring.”
Trending Merchandise
