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US podcast ad revenue growth slowed in 2023
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Breaking: A slow-down at mid-tier companies has resulted in US podcast ad revenue growing 5% in 2023, based on the eighth annual US Podcast Promoting Income Research from the IAB and PwC, revealed minutes in the past. The determine hit $1.9bn, lacking a widely-expected $2bn determine; development was out-paced by digital general (+7.3%).
Comedy, Sports activities and Information have been the three highest genres for income, the examine says, with comedy taking 17% of all advert income.
The examine notes that greater than 1 / 4 of whole podcasting income was in area of interest classes, displaying that variety stays a key power of podcasting.
The IAB predicts a market of $2.6bn by 2026; although predictions are arduous – earlier IAB predictions for 2023 income have been $2.2bn (predicted in mid-2021); $3.1bn (predicted in mid-2022); and $2.3bn (predicted in mid-2023).
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