Routes is a new podcast that launched yesterday in the UK, for practice firm LNER. Hosted by Clara Amfo, the best way the podcast is being marketed is simply the ticket for the railways – on giant billboards on the best way to railway stations and inside them, plus seat-back QR codes on board; it’s playable on the LNER app, and is even being promoted to travellers on railway station tannoy bulletins. See it, say it, sorted: it’s produced by Leeds-based Distorted.
Spotify has rolled out an easier way to share podcasts to TikTok (and music, audiobooks, and so forth). One other new integration can add podcasts to your library as you scroll by Instagram as nicely.
Podtrac released its new US rankers for October. Most collaborating publishers noticed will increase within the month. As a reminder, the “high publishers” ranker additionally contains YouTube podcast consumption; 43% of downloads/views for Libsyn Advertisements exhibits are consumed on YouTube; 56% of Paramount’s are, too.
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