Whether or not you are a visitor on another person’s podcast, you are selling your newest episode on social networks, otherwise you’re making advertising and marketing supplies in your podcast, you is perhaps questioning which hyperlink it is best to use to share your podcast.
- Web site homepage?
- Apple Podcasts hyperlink?
- Spotify hyperlink?
- Inform them to seek out your podcast?
- An episode webpage?
- Your RSS feed?
- A YouTube video?
- A 3rd-party touchdown web page (like FollowthePodcast.com or LinkTree)?
To deal with this correctly, it is advisable first determine whether or not to share your entire podcast, or solely a selected episode.
Share your podcast hyperlink for basic promotion to new audiences
“Normal promotion” is if you’re telling somebody to comply with your podcast and you are not selling a selected episode. For instance, if you get to say your podcast on one other podcast (in the event you’re not speaking about the identical factor as one in all your episodes), in your digital or print advertising and marketing supplies (enterprise playing cards, banners, adverts, swag, and such), or if you’re making some other form of basic promotion in your present as an entire.
I recommend the next tips for the eventualities you may sometimes face.
1. Promote your web site if you want simplicity
Your podcast needs its own domain! Be certain it is branded to your podcast and factors to a web page that has a number of comply with choices: most significantly, Apple Podcasts, Spotify, one thing standard for Android (Google Podcasts or SubscribeOnAndroid.com), and your RSS feed URL.
It might be finest for the web page to detect the particular person’s sort of system and mechanically present or cover hyperlinks appropriately. For instance, hiding Apple Podcasts from Android units (since there is not any Apple Podcasts app for Android—a minimum of not but) however exhibiting Google Podcasts or SubscribeOnAndroid.com. After which doing the converse for Apple units: exhibiting Apple Podcasts however hiding the Android-only choices. This requires some sophisticated backend code. So the simplest answer I like to recommend for you is the FollowthePodcast.com web page you get when your track your podcast with the My Podcast Reviews service I created for you.
If potential, do not truly hyperlink to your RSS feed in the event you show a plain RSS possibility. As a substitute, show the feed URL or—even higher—make the hyperlink mechanically copy the URL to their clipboard after they faucet or click on the hyperlink. (Strive it by myself FollowthePodcast.com/audacity web page!)
Whether or not you create this multi-option web page your self or let one other service create it for you, that is the one web page you share if you want a easy call-to-action: like if you’re a visitor on one other podcast, in your advertising and marketing supplies (a typed area or QR Code), in conversations, and such.
It is primarily “Go right here to hear.” You then’re delegating the main points and choices to the subsequent step.
2. Promote a number of hyperlinks when the particular person has the psychological and visible area to decide on
When folks go to your podcast touchdown web page (like I described within the earlier level), they’ve the margin to contemplate their choices and faucet or click on on what’s finest for them. You do not wish to overwhelm them with choices, which is why it is vital to indicate solely the choices that work on their units (like you get with the FollowthePodcast.com feature from My Podcast Reviews).
And there are contexts the place you can promote these a number of choices as a substitute of solely a single web page.
For instance:
- In your web site homepage
- In your episode webpages
- In your e mail e-newsletter
- On social-network posts
Every of those locations would possibly offer you sufficient area to incorporate a number of hyperlinks with their applicable labels. For instance:
Learn to begin and develop your personal podcast by following my podcast, The Audacity to Podcast!
Apple Podcasts: https://theaudacitytopodcast.com/applepodcasts
Spotify: https://theaudacitytopodcast.com/spotify
Google Podcasts: https://theaudacitytopodcast.com/googlepodcasts
Extra choices: https://theaudacitytopodcast.com/comply with
This message is nonetheless quick sufficient to slot in a tweet. Simply do not forget that some platforms (like Fb) would possibly embed a widget or “card” for less than the primary URL. That is nice for single-URL posts, however it could possibly be complicated for multi-URL posts like this. If that occurs, you possibly can often “take away the preview” from the put up.
3. Rotate hyperlinks in short-lived contexts
Should you put up usually on a social community with short-lived messages, resembling Twitter, then you could possibly contemplate selling every main platform individually.
This additionally will increase your possibilities that the platform will reshare your promotion as a result of they like selling issues that promote themselves, not their opponents.
Here is a pattern template:
[Benefit] by following my podcast,
Podcast: Play in new window | Download
, on
Podcast: Play in new window | Download
along with your [device]! [app link]
Here is an instance:
Learn to begin and develop your personal podcast by following my podcast, The Audacity to Podcast, on @ApplePodcasts along with your iPhone! https://theaudacitytopodcast.com/applepodcasts
Be aware that I lead with the profit!
Even when somebody with out an Apple system sees that message, they’ll nonetheless see the profit your podcast gives and duplicate the title to go looking their very own podcast app. Or they could merely reply asking for a hyperlink for his or her most popular app.
I recommend you put up not more than 1 or 2 messages like this per day, however even much less in the event you’re not already posting a number of different, non-linking messages day-after-day.
You can use a publishing device (like MeetEdgar) to schedule and repost these messages at random occasions so you do not find yourself at all times selling the identical factor on the identical time on the identical day of the week.
You even can combine this in along with your messages from #2 that promote your high platforms.
Share your episode internet web page to advertise particular episodes
If you wish to encourage listening to or watching a selected episode, then promote that episode’s hyperlink.
Usually, one of the best hyperlink to advertise is your episode’s webpage with its personal embedded episode participant. That can work on anybody’s system! And when you’ve got high-quality present notes or an article, the customer can probably even get the knowledge they need from you extra shortly, or be additional satisfied on the worth of your episode.
In most Web contexts, the size and branding of the URL do not matter anymore as a result of it is often mechanically shortened or hidden. However in spoken contexts, like in the event you’re a visitor on one other podcast to speak concerning the identical matter you lined in an episode, I like to recommend having a keyword-based redirect by yourself area.
For instance, in the event you had me in your podcast to speak about this very topic, and my episode gives further, related worth past our dialog, then I’d say, “I lined this in much more element in my episode about it at TheAudacitytoPodcast.com/bestlink.”
Podcasting 2.0 will, in fact, present a greater methodology
Throughout the Podcasting 2.0 venture, we’re engaged on a brand new type of comply with hyperlinks, known as “Quick Comply with.” This may enable a Podcasting 2.0 podcast app to make use of your digicam to scan a QR Code or perhaps a URL and leap straight to that podcast inside the identical app and with out leaving the app!
You might need skilled this identical form of factor at conferences, like Podcast Movement, the place folks have QR Codes on their badges. Should you scan the QR Code along with your regular digicam app, it opens your browser to a web page about that particular person. However in the event you scan the identical QR Code with the convention app, it both takes you on to his or her profile contained in the app, or it would immediately join you with one another and share your contact data with one another. Good! And that is the form of quick simplicity we’re bringing to podcast-follow hyperlinks.
Quick Comply with remains to be below growth, and I am advocating for some methods to make it really easy that you simply would not should regenerate any QR Codes or replace any internet pages.
Should you’re overwhelmed, merely do that
I perceive that this may be daunting. That is why I made this easy for you with the FollowthePodcast.com function you get included if you track your podcast’s social proof through My Podcast Reviews. You get a clear and easy web page that neatly exhibits and hides choices relying in your customer’s system. Plus, you possibly can customise the URL so it is simply speakable. For instance, I can say, “Comply with the podcast to get each episode mechanically by means of FollowthePodcast.com/audacity!”
And it’ll even help Quick Comply with when that Podcasting 2.0 customary is finalized!
Interact your viewers and develop your podcast!
Do you ever really feel like your podcast is caught? Such as you’re pouring your coronary heart into your podcast however it looks as if nobody is listening?
Try Podgagement to help you engage your audience and grow your podcast!
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Ask your questions or share your suggestions
- Touch upon the present notes
- Go away a voicemail at (903) 231-2221
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Disclosure
This put up might include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by means of such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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