The Spotify exec who is ignoring video

• After a launch of Spotify’s video ambitions earlier within the month, trade observers are more and more asking… why has Spotify’s Head of Podcast Monetization and Innovation so publicly determined to not again it? First noticed by Chris Petersen and once more earlier this week by John McDermott, whilst you can watch this episode of The Bill Simmons Podcast in full video on YouTube, you may solely take heed to the same episode on Spotify. The Ringer isn’t posting video on Spotify for a lot of of their reveals, together with ones particularly about video, like The Large Image, The Rewatchables, The Watch, and The Status TV Podcast; and lots of sports activities reveals – like The Ringer NBA present, which once more posts full video on YouTube, however only audio on Spotify. Given Spotify has been shouting about video since June last year, we’re curious as to The Ringer’s reticence.

  • It’s been reported – and refuted – that Simmons will leave Spotify early subsequent 12 months.

• The Spotify app has added a “recents” carousel, serving to you bear in mind what you’ve been listening to. Or watching.

• Does including (full) video to a present make any distinction to the algorithm in Spotify and YouTube? We quietly made one among our “Podnews Every day” reveals in full video earlier within the week, and uploaded the video model to each Spotify and YouTube. And right here’s what occurred:

  • We noticed no distinction in complete performs in any respect on YouTube.
  • On Spotify, nevertheless, we did see a rise in complete performs, and apparently, the audio-only model the day after was additionally greater than common.
  • Worthwhile mentioning that YouTube and Spotify each account for lower than 0.5% of our podcast performs – so we’re not speaking large numbers. Anybody else need to give it a go?

• Narralize is a brand new instrument that turns PDF content material into concise audio summaries (translated, too, if you’d like).

• Adweek claims that podcasts are increasingly a visual medium. The proof given are figures from Joe Rogan, Tucker Carlson, Pod Save America and Charlie Kirk.

  • Cheeky Friday vacation opinion: These reveals may be more and more visible. However check out The Every day from the New York Instances – which in 2020 was doing 4mn downloads every episode as a podcast (seemingly extra now), whereas on YouTube, every episode is doing 25,000 performs an episode. All podcasts usually are not Joe Rogan, in spite of everything. Certainly, all podcasts can’t be was video simply. S-City? Serial? Loss of life in Ice Valley?

• Additional studying: The Podcast Host write Your Podcast Won’t Go Viral, and That’s a Good Thing … Pod The North writes about corporate control of Canadian media, after but extra job cuts at Rogers.

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Suggestions and methods – with Memberful

• Based on our swanky new inner dashboard, our article on how to install Audacity on your Chromebook is surprisingly in style. We don’t have an up-to-date Chromebook any extra, so in the event you do, we’d be eager to know if our directions nonetheless work – and you probably have any strategies to make them higher.

Podcast Information

You Are Error is new from games website Aftermath. Every episode interviews a special visitor about one thing that both video games or the individuals who play them continuously get improper. It begins with a recreation designer who speaks Arabic – and the various lamentable makes an attempt to put in writing one thing that appears like Arabic in video games.