The Self-Updating Media Kit with No Manual Work!

A media package makes it straightforward for individuals to seek out, perceive, and share your present. Some individuals discover this intimidating, nevertheless it doesn’t must be.  PodKit helps you…

“Ditch guide work and get a sharable Media Equipment web page with a real-time view in your analytics and content material to land larger friends & sponsors.”

Is Podkit an excellent software to advertise your podcast? Let’s discover out.

What’s Podkit? 

Podkit is an internet site that takes your podcast’s data and creates an internet web page to share. The shape you fill out provides the title, description, and host’s names. You’ll be able to obtain and save or print a PDF, or share the web page URL. Most podcast media kits are like this, although Podkit makes use of embedded video.

Podkit additionally hyperlinks to a weblog and a beta podcaster’s group on Slack, that can assist you be taught extra.

By the best way, we use an affiliate link to Podkit, which means we’d earn a small fee do you have to join the Premium tier by means of it. Relaxation assured, affiliate hyperlinks by no means cloud our judgment, although, and that gained’t forestall me from giving my trustworthy ideas on the software.

How Does Podkit Work? 

Although Podkit has a free tier, I sprung for the Premium tier to check extra options. Podkit’s guidelines walks you thru the steps.

Setting Up Podkit

Fill in your title, the host’s title, and podcast description. Then, add URLs to printed hyperlinks to your podcast episodes. 

Podkit asks to your “principal platform.” You’ll be able to select between YouTube, Spotify, Apple Podcasts, Instagram, TikTok, and LinkedIn. Don’t fear about verifying your RSS feed or together with an internet site. I’ve each, however Podkit doesn’t ask for both.

Copy and paste the URLs out of your accounts on YouTube, Spotify, Apple Podcasts, Instagram, TikTok, or LinkedIn. Podkit pulls stats and posts from these URLs. Nonetheless, not all these platforms are related to Podkit. Apple Podcasts, for instance, is “coming quickly.” 

If in case you have an episode on Spotify you’d wish to function, you possibly can enter the URL for that episode, too. 

You’ll be able to select two of the media package colours. The web page background is the thumbnail of the YouTube video of your alternative. You don’t must personal the video—any video will do. Right here’s a model of the media package I made utilizing a hyperlink to a YouTube video of The Graham Norton Present.

It appears tremendous. Possibly individuals will assume Emma Thompson and Robert Downey Jr. have been on my present.

Enter the URL of an episode from Spotify to function on the media package. The method is identical as with YouTube; no possession affirmation is critical. 

What Does Podkit Do With This Data?

Your media package shows:

• the entire variety of followers from all platforms mixed,
• the common variety of listeners,
• the variety of episodes. 

Podkit’s sample page shows the present’s Apple Podcasts listener demographics, Spotify overview, and most up-to-date posts on Instagram, TikTok, and LinkedIn. All the knowledge obtainable on every platform is conveniently compiled in a single location.

After I clicked to hitch the beta group, Slack greeted me to clarify that the hyperlink had expired. I do know what “beta testing” means, however I anticipated slightly extra for a paid account.  

Podkit prompts you to discover a sponsor. First, fill out a kind together with your present’s title and outline. Then, select from Podkit’s checklist of affiliate applications, one in all which is, curiously, anchor.fm. Spotify for Podcasters absorbed Anchor (changing the name and re-branding) in March 2023. Together with Anchor within the affiliate checklist makes me consider Podkit lacks sufficient details about internet online affiliate marketing or podcasting enterprise information.

Pricing and Options

Free: You’ll be able to join as much as two platforms, and your stats replace each 14 days. You’ll be able to obtain one PDF model of the media package per 30 days, and Podkit’s watermark will grace your media package.

Premium: For $9 per 30 days, you possibly can join all (obtainable) platforms, and your stats replace each day. You’ll be able to obtain a limiteless quantity of PDF variations of your media package. This tier contains entry to Podkit’s Beta Podcasters Group. Plus, you possibly can attain out to as much as 100 affiliate sponsors from their checklist. This tier contains 24/7 buyer assist, and, at this stage, your media package just isn’t watermarked.

Invite Solely: This tier supplies all beforehand talked about options, plus limitless sponsors on Podkit, a particular media package to your community, and personal beta entry to options.

What Can Podkit Do for Your Podcast?

In case your podcast is on Spotify and/or YouTube, Podkit can present a stats web page as pitch materials for sponsors. This can be an excellent match if you have already got excessive obtain numbers.

In time, Podkit could broaden connections to podcast directories and sponsorship alternatives.

Presently, Podkit isn’t prepared to assist unbiased podcasters promote their exhibits. Some bugs need assistance, reminiscent of the shortage of connection to Apple Podcasts, the expired hyperlink to their Slack group, and the anchorless hyperlink to their weblog.

Spotify podcasters who need to monetize could discover the Spotify Companion Program’s phrases and situations don’t match neatly with Podkit’s sponsorship program. At all times learn the positive print.

Displaying my present’s statistics on a publicly obtainable web page made me anxious. Do I really need the newest model of my podcast’s numbers obtainable to anybody, anytime? What if I went on trip? What if a troll brigade attacks my Apple Podcasts reviews? Statistics don’t govern a sustainable content material technique.

Individuals who need to share or sponsor your present want extra data than obtain numbers. They’re not the identical as listens. Advert health has much less to do with numbers and extra with psychographics. Podkit is a handy solution to funnel numbers from a number of social media websites to 1 web page. However it doesn’t substantiate your present and what it might do.

If you wish to discover alternatives for hosted advert reads to your podcast or YouTube channel, Podkit may very well be an environment friendly solution to present sponsors your obtain numbers.

However obtain numbers don’t inform us what goes right into a present or its influence. Obtain stats aren’t onerous to artificially inflate, as within the 2017 case of Maximum Media’s use of a click farm, or MowPod’s use of mobile game ads.

If I write a function article a couple of podcast for any publication, I would like a related angle for the readers. To know the present’s relevance, I would want the podcast’s media package to clarify the present’s worth and splendid viewers. Obtain numbers and social media platform stats don’t present how or why the present is significant.

Podkit is ok if that you must compile statistics into one web page and “ditch guide work.” However, in the event you think about your podcast greater than “content material” or “stock,” think about making your individual media package as a substitute.

Our Podcast Promotion Guide will help you discover creative methods to get your present in entrance of the individuals who want it most. And, our Indiepod Group is a superb spot for discussing methods and tricks to develop your present with different podcasters. Try our current dialogue about Winning Content Collaborations With Bigger Podcasters Than You, for some concepts.