The Best Way to Promote & Share Your Podcast?

Your podcast isn’t going to advertise itself. Telling people about your podcast is one factor. It’s one other factor to get your podcast on their cellphone or pill.

What if one thing may bridge the hole between your podcast and their gadget for you?

Some individuals will be the ideally suited viewers on your present however say they’re “not tech-savvy.”  If there have been solely a way a gateway to your podcast might be a bodily factor on the earth that folks may vacuum up with their telephones, like the pc sucked in Jeff Daniels in TRON.

Oh, wait, there may be! You can promote your podcast with QR codes.

What Is a QR Code?

You’ve most likely seen QR (fast response) codes earlier than. They seem like little black-and-white checkerboards gone awry.

Entrepreneurs use them on meals labels, indicators, and enterprise playing cards. It’s a singular image that your smartphone’s digital camera can learn and translate into an online deal with.

Most smartphone working techniques have this perform of their digital camera’s software program. However, QR code reader apps are sometimes free. Open the gadget’s digital camera and purpose on the QR code. The corresponding net deal with will seem within the viewfinder. Faucet on that, and the hyperlink opens within the gadget’s default browser. 

You may embody a QR code in your picture or textual content while you make promotional supplies, corresponding to stickers or enterprise playing cards. This manner, individuals have a tangible gateway to your podcast and might act on it simply.

That’s, so long as you make that gateway clear and easy to make use of. 

What Ought to I Hyperlink My Podcasts’ QR Code To?

(Or, for the sake of grammar, to what vacation spot do you have to hyperlink your QR code? Please, humor me. If I finish a sentence with a preposition, it makes my mind itch.)

If you share a podcast using a link, preserve the vacation spot so simple as doable. Your QR code can hyperlink to: 

• Your podcast’s web site, significantly the “hear now” web page. Right here’s ours, for Podcraft. 
• A podcast’s web page on a website like Pod.hyperlink helps customers select their favourite podcasting app. Here’s our pod.link page for Podcraft. Every image is a listing, and so they all have followers. 
• A listing that you just and the consumer each belief. As of late, linking to Apple or Spotify is widespread, however strive to not assume the place your listeners will need to devour the content material.

How Do I Get a QR Code and Share It? 

Many enterprise card and sticker designers embody QR codes as an choice within the design course of.

Take Moo.com, for instance. Their web site walks you thru the design of enterprise playing cards, branded merchandise, or advertising and marketing supplies. Producing the QR code is a part of the method.

You enter the online deal with (or URL) you need the QR code to achieve (for instance, mypodcast.com/listen-now). When the web site generates the QR code, you add it to the general design, like every picture.

You’ll additionally discover a great deal of free QR Code turbines on the market, like QR Code Monkey, QRStuff, and the aptly named QR Code Generator.

Some wish to print a QR code on stickers and slap them up anyplace and in all places, like digital graffiti. Personally, I believe there are more practical methods to speak with QR codes on your podcast. Let’s take a look at a couple of. 

Embrace QR Codes in a Dialog

Right here’s an instance of an individual who advantages from utilizing QR codes:  my mother. She isn’t assured with expertise. Most of her buddies are girls who don’t use computer systems incessantly. They do, nevertheless, like a superb story, and so they all have smartphones. 

My mother carries one in all my podcast enterprise playing cards in her pockets. When her buddies ask, “What’s your daughter doing as of late?” she asks if they’ve a smartphone and will get them to tug it out and activate the digital camera.

Mother exhibits her pal the cardboard and explains that I’ve made a narrative they’ll hearken to on their cellphone. She holds the cardboard nonetheless, and so they scan the QR code with their digital camera. The hyperlink pops up on their cellphone’s display screen. They faucet on it, and voilá! Adventure Awaits!

This touchdown web page on my podcast web site is a sampler platter of any of the podcasts I’ve ever labored on. Plus, it consists of The Podcast Host’s hyperlinks to our articles on How To Listen to a Podcast, as a result of I wish to cowl all my bases. 

Subsequent time somebody asks what you’ve been as much as, slip them a card whilst you’re catching up. 

Use your creativity to include QR codes into different visible media. At a recent gallery exhibition in Malaysia, conventional ink and rice paper work had been paired with QR codes. The codes result in immersive listening experiences that deliver the work to life. 

Artist Vincent DuBois sculpts QR codes in marble. Subsequent time you’re daydreaming about potentialities on your podcast, dream of an revolutionary technique to share a hyperlink to your present.

There are various methods to promote your podcast, and so they all overlap. If you would like extra assist navigating the waters of podcast promotion, why not be a part of us within the Indiepod Community? It’s an awesome place to talk with different podcasters about promotion methods; no secret code required.