Acast, the world’s largest impartial podcast firm announced a brand new partnership with TED Audio Collective. Below the phrases of the deal, Acast is the unique advert gross sales, internet hosting, and distribution accomplice for the model in all areas exterior of Australia and New Zealand.
The TED Audio Collective is dwelling to 26 hit podcasts throughout enterprise, tech, well being and wellness, and a wide range of different genres. Every year, the community garners 176 million listens globally via standard titles similar to TED Talks Each day, Tips on how to be a Higher Human, TED Enterprise, TED en Español, and extra.
“The TED model is synonymous with excellence and is a identified vacation spot for the curious. The addition of all the TED Audio Collective to Acast brings a large and extremely engaged international viewers — and importantly monetizable listens— for advertisers around the globe to attach with” mentioned Acast CEO Ross Adams.
In accordance with Podcast Pulse, a current report from Acast and Dentus with Edison Analysis, 92% of podcast listeners tune in to podcasts to be taught extra about particular matters. Moreover, 80% hearken to area of interest podcasts with content material made for folks with particular pursuits. Amongst these area of interest podcast listeners, 94% have taken motion after listening to a podcast advert.
“At TED, we’re devoted to discovering, debating and spreading concepts that spark dialog throughout our international community,” mentioned Alan Seiffert, Head of International Enterprise Improvement at TED. “With Acast’s main advert tech instruments and partnerships, we’re assured that this partnership will assist to proceed to scale the TED Audio Collective around the globe.”
To be taught extra concerning the TED Audio Collective and how one can start promoting throughout these and different Acast podcasts, please contact @acast.com
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