Studio71, a world chief in digital media, is introducing consciousness pushed network-wide buys to its podcast community, empowering advertisers to achieve focused audiences at scale. Already a confirmed technique throughout Studio71’s YouTube and OTT/FAST channels, this growth permits podcast advertisers to seamlessly and exactly have interaction key viewers segments.
These consciousness campaigns mark a shift from the normal direct response advertisers targeted on particular person exhibits, and it opens up a brand new class of brand name partnerships that had been under-represented within the podcasting area. By leveraging superior concentrating on capabilities throughout its podcast community, Studio71 permits manufacturers to attach with particular demographics whereas reaching broader audiences.
For instance, Studio71 launched network-wide campaigns targeted on key viewers demographics throughout a number of exhibits, equivalent to Bald and the Lovely with Trixie and Katya, Donut Media’s Previous Fuel, and Juicy Scoop with Heather McDonald. Whereas the genres of the exhibits differ, Studio71 was capable of goal key viewers overlaps, which had been calibrated in actual time throughout flights, driving significant enterprise outcomes for manufacturers.
Studio71’s podcast community skilled outstanding development in 2024, rising its listenership on Spotify by 48%. Recognized for its capacity to scale content material throughout audio and video platforms, Studio71 has been efficiently promoting throughout each codecs. This underscores the corporate’s capacity to offer scalable, high-impact promoting alternatives throughout a various slate of over 100 creator-led exhibits.
The corporate has achieved comparable success with YouTube direct media buys for its creator community, which incorporates over 1,800 premium channels and over 14 billion month-to-month views.
“Viewers-level concentrating on is remodeling our promoting technique, transferring past per-show campaigns to offer deeper insights and measurable impression throughout a number of podcasts,” stated Matt Crowley, Co-CEO of Studio71. “These consciousness campaigns open up a brand new class of promoting for our podcast, like Bald and The Lovely, Previous Fuel, and Juicy Scoop.”
In response to Nielsens’s 2024 Podcast Model Impression Database, podcast advertisements enhance considerably model consciousness, with 70% of listeners recalling a model and 60% researching the product afterward. Studio71’s advert insertion course of ensures exact and clear advert efficiency metrics, equivalent to confirmed impressions and detailed viewers insights.
This permits Studio71 to offer advertisers superior options that mix the private contact of conventional podcast advertisements with the precision of recent digital advertising and marketing.
Presently, Studio71’s community leverages a large social attain of over 200 million engaged followers throughout platforms like Spotify, YouTube, Twitter, Instagram, and TikTok. The corporate offers creators with distribution, podcast promoting administration, built-in model partnerships, and focused advertising and marketing efforts.
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