We use many companies within the strategy of podcasting and interesting our audiences, like Patreon, Purchase Me a Espresso, SpeakPipe, and extra. However saying these model names in your podcast can overwhelm or confuse your viewers and—even worse—break their means to correctly have interaction along with your podcast!
A very powerful locations to contemplate are your calls to motion. For instance (and the next URLs usually are not actual):
- “Turn into a patron at patreon.com/theaudacitytopodcast”
- “Should you like what I do, please help me by buymeacoffee.com/theaudacitytopodcast”
- “Ship me a voice message by speakpipe.com/theaudacitytopodcast”
- And I even recommend this desirous about the hyperlinks I provide you with once you be a part of My Podcast Reviews: “Should you love the podcast, please give it a 5-star score and overview by lovethepodcast.com/audacity!”
What do you have to do as a substitute and why does it matter? Learn on!
(As an affiliate, I earn from qualifying purchases by among the following hyperlinks. However I like to recommend issues I actually consider in, no matter earnings.)
1. Make a generic URL along with your area
As a substitute of pointing your viewers to a probably lengthy URL with the branding of the service you employ, like buymeacoffee.com/theaudacitytopodcast (which is definitely too lengthy for Purchase Me a Espresso to permit presently), you could possibly make a generic URL by yourself area. This could possibly be a /suggestions or /contact URL in your suggestions technique, and a /help or /giveback URL for the way your viewers can donate. Or get extra inventive with one thing significant and memorable to your viewers. For instance, for my former TV-aftershow podcast, we known as our supporters “heroes,” so I despatched them to oncepodcast.com/hero.
These generic URLs might be extra memorable as a result of they’re logically tied to the motion you need your viewers to take. Your viewers would not must know that you just’re utilizing SpeakPipe, they solely must know the best way to ship you suggestions. They needn’t know that you just use Patreon, solely the place to financially help you.
The genericness of the URL offers you numerous versatility and permits for future change!
Ought to the URL be a web page, or a redirect?
There are two methods to make this URL: both a web page in your web site, or a redirect that takes them elsewhere.
Use a web page if there are a number of choices for the motion. For instance, your suggestions web page gives methods in your viewers to ship written messages, report audio messages, tweet with a selected point out or hashtag, or name a voicemail line. With some particular instruments, a number of choices may be hidden or displayed relying on the gadget your viewers makes use of (like Android or iOS) or their geographic area. For instance, the LovethePodcast.com and FollowthePodcast.com options you get with My Podcast Reviews will disguise and present sure apps on Android in another way from iOS.
Use a redirect when you’ve gotten just one choice in your name to motion. For instance, for those who use solely Patreon for elevating monetary help. I extremely suggest that any redirect you may ever change, particularly one which factors away out of your web site, must be a 307 short-term redirect as a substitute of a 301 everlasting redirect. The 307 redirect will be sure that your guests will all the time be redirected to the present vacation spot. In any other case, a 301 redirect could possibly be cached and take your viewers to an outdated vacation spot. (Learn more about redirects and how to use them for your podcast.)
Many podcast-hosting suppliers (akin to Captivate) and website-makers (akin to Podpage) now supply customized redirects with their very own publishing instruments. For WordPress, Pretty Links Pro is my favorite plugin for making redirects, and there is even a free model of Fairly Hyperlinks (however I really like the options you get with the Professional model)!
2. Simplify your calls to motion
Should you use a model identify in your call-to-action URL (both their area, like LovethePodcast.com, or as a URL in your area, like myawesomepodcast.com/patreon), you will be unnecessarily complicating the decision to motion in your viewers. They will have to recollect two issues: the opposite model, and the remainder of your URL. And that model identify won’t be simple to know. For instance, folks typically hear “Patreon” as “patron” or it’s a must to spell ambiguous or complicated model names. However a generic URL simplifies all that.
With “theaudacitytopodcast.com/love,” for instance, you most likely hear the area half—”theaudacitytopodcast.com”—so typically that you do not have to strive remembering it. All you really want to recollect is what comes after the slash. On this case, that is a single, 4-letter phrase, “love.” (And that’s my actual web page, created with My Podcast Reviews, the place you possibly can charge and overview The Audacity to Podcast.)
3. Reinforce your model
Utilizing URLs with your personal area reduces the variety of model names your viewers will hear in your podcast, thus making your personal model a lot stronger.
Think about if a single episode gave 5 calls to motion: charge and overview the present, donate to the present, ship suggestions, observe the podcast, and share the episode. These calls to motion may introduce 5 separate manufacturers—or much more for those who use a number of manufacturers for a similar factor (like sending suggestions).
However once you use your personal area for calls to motion, your viewers will hear solely a single model: yours!
Simply ensure you do not confuse your viewers with issues like “Ship a voice message with SpeakPipe by theaudacitytopodcast.com/suggestions”!
Make it one model: yours!
4. Defer the main points
Some calls to motion is likely to be extra difficult, like a number of steps to provide a score and overview. And a few calls to motion might need situations, like doing one factor on iOS however one thing else on Android, macOS, Home windows, or Linux.
Giving all these steps and situations in your calls to motion may overwhelm your viewers and scale back the possibilities they’re going to really do something!
As a substitute, put these particulars in what your viewers sees once they observe your name to motion. For instance, your suggestions web page can remind them to maintain their suggestions brief in addition to supply a number of methods of sending suggestions. This protects you from having to say it in your podcast. Plus, it means that you can alter the directions if ever vital.
Or take into account doable situations. For instance, theaudacitytopodcast.com/love will present an Apple Podcasts hyperlink so that you can charge and overview The Audacity to Podcast for those who’re on iOS or a latest model of macOS. Should you’re on Home windows or an outdated model of macOS or OS X, the identical hyperlink might be labeled “iTunes.” And for those who’re on Android, that Apple hyperlink will not present in any respect as a result of Apple Podcasts is not out there on Android (no less than not but!), so Android-friendly choices will show extra prominently. This protects me from having to say in my podcast, “Please give me a score and overview in Apple Podcasts for those who’re listening on an iPhone, or Podcast Addict for those who’re listening on Android, or Podchaser for those who’re not utilizing these apps, or ….”
5. Future-proof your calls to motion
You may use Patreon to just accept donations out of your viewers now. However will you all the time use Patreon? You may sometime change to Purchase Me a Espresso or Glow.fm. Otherwise you may even put collectively your personal membership in your web site!
Sending your viewers to a generic URL with your personal area ensures that the decision to motion will all the time work! You could possibly change the companies you employ anytime with out having to alter your name to motion!
Plus, this retains all of your previous calls to motion nonetheless legitimate! However for those who had, for instance, informed your viewers to help you thru Patreon, and then you definitely change to Glow.fm, all these previous calls to motion could be invalidated and presumably level your viewers to a damaged vacation spot. And even worse, another person may snag up that vacation spot and get the cash your viewers thinks they’re giving to you!
Altering is (most likely) simple!
You’ll be able to most likely make these adjustments instantly inside your podcast! Both create the suitable pages in your calls to motion, or create easy 307 short-term redirects. Use these new URLs to any extent further as a substitute of mentioning the opposite model names.
Your web site (whether or not with a builder or by WordPress) almost definitely has a manner so that you can make customized pages with memorable URLs. And also you most likely even have the power to make your personal 307 short-term redirects. However for those who want a plugin in your WordPress website, get Fairly Hyperlinks or Pretty Links Pro.
Attempt these items and see how your calls to motion enhance—most likely even main to higher outcomes!
Attempt My Podcast Opinions!
I’ve talked about My Podcast Reviews a number of instances on this episode. That is how one can get your personal LovethePodcast.com and FollowthePodcast.com pages that will help you get extra scores, critiques, and followers in your podcast (utilizing both these memorable domains, or your personal redirects!). Plus, it mechanically checks practically 200 locations in your podcast scores and critiques, saving you about 1,400 clicks daily, and sends your new critiques to you so you possibly can higher know, have interaction, and develop your viewers.
Check out My Podcast Reviews with a free trial! And it is a good way to help what I do, too!
Interact your viewers and develop your podcast!
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Ask your questions or share your suggestions
- Touch upon the present notes
- Go away a voicemail at (903) 231-2221
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Disclosure
This publish could comprise hyperlinks to services or products with which I’ve an affiliate relationship. I could obtain compensation out of your actions by such hyperlinks. Nonetheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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