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Spotify’s new video program “loses publishers money”

  • How a lot are you able to earn by switching your podcast to Spotify’s new video podcast associate program? One firm did – and actually lost nearly $1,000 in January after switching to Spotify video, Amanda McLoughlin posts on LinkedIn. To make use of video on Spotify, she explains, publishers have to agree for his or her RSS feed to get replaced by a Spotify-hosted video file (used even when listeners solely devour the audio monitor): so one present misplaced greater than half its income as a result of it was unable to promote dynamic audio adverts to Spotify listeners (paradoxically, although Spotify’s Viewers Community). The Spotify Companion Program is “an untested program with secretive math”, concludes McLoughlin: “the danger simply isn’t value it”.

  • Unique: The Podcast Show London has announced its partners for the show (together with Podnews), and a primary set of audio system. Within the launch, additionally they announce an preliminary set of classes for the occasion. We’ll be there – code PODNEWS10 saves cash on chosen passes, so that you could be there too!

  • First look: Evergreen has launched EvergreenNOW!, a free ad-supported streaming television channel. The channel consists of unbiased movies, award-winning podcasts, and reside sports activities, and is on the market on platforms together with Apple, Android, Roku and extra.

  • What’s a “podcast” on YouTube? No matter YouTube needs it to be, it seems. This page on YouTube says: “Typically, YouTube might mechanically classify a playlist as a podcast. If that is incorrect or in the event you don’t need the playlist to be set as a podcast…” One Podnews reader tells us that a technique YouTube seems to set a present as a “podcast” is that if the creator makes use of the phrase “podcast” within the title. (If this has occurred to you, hit reply to tell us…)

  • Auddia, which launched a podcast app that will strip all the ads out of shows and not using a writer’s permission, is to current at SXSW in a session called “Podcast Apps Need to Step It Up”. It earnt no revenue at all within the first 9 months of 2024 in accordance with its personal accounts, and warned in November that it was running out of cash. The presentation will “define how the corporate views the podcast business’s monetary panorama”.

  • Congratulations to iHeart’s Spreaker, Voxnest and Triton Digital, as well as Audiorella, who all achieved IAB Podcast Measurement Guideline v2.2 compliance right now. iHeart’s Omny Studio gained certification on the finish of final month. That implies that IAB certification is now updated for all main collaborating podcast hosts. Spotify for Creators stopped collaborating in Apr 2024, although Spotify’s enterprise host Megaphone recertified in Aug 2024.

  • In New Zealand, Dom Harvey has re-signed with Acast. The award-winning present, launched in 2022, has achieved 4.4mn downloads.

Thanks to Goalhanger, the UK’s largest unbiased podcast producer, who turned a Podnews supporter this week. We’re a listener to at the least two of their exhibits! Goalhanger, and our different supporters, pay for Podnews to verify it’s free for everybody. You possibly can become a supporter here.

Sorry we’re late in your inbox right now. We’ve had a protracted energy minimize, with a tropical cyclone on the way. Want us luck!

Ideas and tips – with Pod Predictor by Coleman Insights

  • Don’t go to conferences, says Steve Stewart. However he’s not likely providing you with the precise recommendation there. Learn on to seek out out why he thinks a convention is an efficient funding.

Podcast Information – with Airwave

    abandoned: The All-American Ruins Podcast

    Tickets to Travel

    Tickets to Travel is the podcast for the enterprise of journey experiences – and its newest episode appears on the world of music tourism, ticketing innovation, and competition journey with Bobby Blast — DJ, world music curator, and the visionary behind BlastFest, the West Coast’s premier Afrobeats competition. The present additionally discover how partnerships with airways, resorts, and ticketing platforms could make or break a competition’s success.

    Oddly Specific

During the last week, 203,650 podcasts revealed at the least one new episode (up 2.0%). source

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