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Spotify’s Megaphone to return to IAB certification
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Unique: Spotify’s Megaphone is working to be recertified to the IAB Podcast Measurement Tips. Earlier this 12 months, Podnews revealed that the corporate had pulled out of IAB membership, and its corporations had been faraway from IAB’s certification program. Now, in a welcome transfer, the corporate’s enterprise podcast internet hosting platform Megaphone says it’s working to regain certification. A Spotify spokesperson informed Podnews: “We’ve got remained dedicated to IAB’s mission, have maintained compliance with the IAB pointers, and are at present working with the IAB on the v2.2 certification of the Megaphone platform.”
Spotify for Podcasters remains the #1 podcast host primarily based on new episodes in Might. Megaphone has been falling in share since August, however noticed a small improve in episode share final month. In the meantime, Podtrac is now measuring over 11% of all new podcast episodes, together with virtually 60% of recent episodes on Spreaker. Open analytics service OP3 measured 342,000 new episodes in Might.
Thanks to CoHost for returning as a gold supporter. CoHost is a podcast analytics and viewers insights platform constructed for manufacturers and podcast companies – and are IAB licensed. The corporate, and its proprietor Quill, have been long-term supporters of Podnews: serving to us report on the trade. You can join them.
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Questioning how different podcasts like yours are doing in downloads? OP3 analytics are open to everybody, and our sister publication Podcast Enterprise Journal publishes a selection of podcasts measured by the service, that will help you examine.
Questioning what number of podcasts there are, and what number of you’re competing with? The Podcast Enterprise Journal can help with that. Appears just like the variety of lively podcasts has been slowly declining since March.
Podcast Information
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During the last week, 198,125 podcasts printed not less than one new episode (up 1.3%). source