Spotify opens its wallet again: but now, for video

• Thought Spotify had stopped spending the massive bucks on content material? Suppose once more: the corporate is making gives, reaching seven figures, to “encourage video-oriented creators to distribute their reveals to the platform along with YouTube”, according to a new scoop from Bloomberg’s Ashley Carman. She factors out that while you add movies to the service, it pulls audio from the video file, moderately than the RSS feed (thus chopping out dynamically inserted adverts).

• The BBC is doubling-down on its podcast windowing strategy. It’s to make extra of its podcast episodes accessible completely first behind a registration wall on the BBC Sounds app – normally for every week (seven days) or a month (28 days) – and solely then publish on open RSS. The BBC claims a profitable 18-month trial, which it says attracted 218,000 listeners to make use of BBC Sounds (4.3% of the whole viewers); however it additionally admits that almost all of listeners nonetheless use open RSS to hear. The BBC was the first UK broadcaster to embrace podcasting, in November 2004, however has since retreated from the open web.

  • The BBC is funded by a compulsory TV licence of £169.50 (US$220) a 12 months, and by promoting and programme gross sales outdoors the UK. Lately unveiled plans to incorporate promoting on podcasts throughout the UK have been heavily criticised.

• Google’s NotebookLM now “lets you listen to a conversation about your sources” – taking a full set of articles and turning it right into a “vigorous dialog”, or as we would name it, a podcast. We requested it to take our well-liked article explaining podcast stats. And the 7-minute result is really quite impressive. Value a hear.

  • It completely hallucinates the distinction between a obtain and a hear – however we like its description of a obtain being “individuals who RSVP to a celebration saying they’ll be there”, however a hear being “individuals who really flip up”.

Thanks to Andy Bowers who turned a private supporter this week. Co-founder of Spooler, and former co-founder of Megaphone, founding father of Slate Podcasts and Pinna, we’re happy with his help. Thanks! You can become like Andy here.

Ideas and tips – with Ausha 🚀

Podcast Information

Firms talked about above:
AushaMegaphonePinnaPodcast DiscoverySpotify

Podcast knowledge for Sep 13

#1 in Apple Podcasts
So Supernatural (audiochuck | Crime Home)
The Rest Is Politics: US (Goalhanger)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Tipsy Topics (Bethandwhatt)

During the last week, 192,337 podcasts revealed not less than one new episode (up 0.0%). source

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