Spotify changes Megaphone monetisation “price floor”

• Spotify’s Megaphone podcast host, which is now not IAB licensed, has sent an email to publishers with the information that they may now not be capable to set minimal costs, or “value flooring”, for adverts bought by the Spotify Viewers Community (SPAN). “The present advert ecosystem on Megaphone operates as a waterfall, with every advert request hitting direct-sold, then SPAN, then VAST/programmatic,” explains podcast ad-tech e-newsletter The Obtain: its writer Bryan Barletta says the transfer might let SPAN take extra stock, and prevents a writer from maximising their income.

• Within the UK, the Promoting Requirements Authority has released new guidance on making ads clear in podcasts. Use the phrase “That is sponsored by…” or “This can be a paid-for commercial for…”, the self-regulator says. It’s similar to FTC guidelines in the US.

• Advert administration firm Flightpath has partnered with Barometer, a model suitability service.

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With Airwave: Family Road Trip Trivia‘s ’s Brittany Gibbons says: “Becoming a member of Airwave has been such a constructive expertise for our podcast, not simply financially, however from begin to end. We had been escorted by way of set-up and advert gross sales, and really feel so heard and cared for by all the Airwave workers. Advert gross sales have elevated, our income has elevated, and the help from Airwave has enabled us to reinvest in our podcast, and massively develop our viewers.”