Europe’s largest sport-dedicated podcast community, Sport Social, has secured three new podcast partnerships with main soccer golf equipment Stoke Metropolis, Wolverhampton Wanderers and Aston Villa.
The brand new exhibits be part of a formidable repertoire of over 500 podcasts hosted by the community, together with The Official Man Metropolis Podcast and the award-winning The Anfield Wrap.
The partnerships are a testomony to the growing variety of rights holders that want to make the most of podcasting to offer loyal followers with unique and in-depth entry to their favourite staff, gamers and sport. Creating alternatives for long-form audio, video, and reside content material outdoors of conventional media platforms, main sports activities golf equipment are capable of make the most of podcasting to attach with their followers in a brand new and significant means.
Having launched at first of August, Potters’ Pod: The Official Stoke Metropolis Podcast marked the primary of the brand new podcasts to hitch the community. Hosted by tv presenter and nationally famend content material creator Rob Adcock, the podcast affords followers unique long-form interviews with first time gamers, getting beneath their pores and skin to disclose extra of their personalities than ever earlier than and inform their very own tales. Its first episode options current signing Viktor Johansson in addition to co-host former Stoke Metropolis Striker Chris Iwelumo.
Sport Social has additionally strengthened its present relationship with Wolverhampton Wanderers. The community, which already helps the membership with the manufacturing of its short-form information updates Wolves Categorical, is now working intently with host, match-day commentator and fan favourite Mikey Burrows to relaunch Wolves Weekly because the contemporary and renewed The Official Wolves Podcast. Launched on the fifteenth August, the present offers followers with in-depth dialogue and debates round their favourite staff.
Rounding off the community’s current success is its model new partnership with Aston Villa, whose podcast The Official Aston Villa Podcast, launched on the sixth of September. Hosted by Alan McInally and Kate Tracey, the present will function particular visitors together with star gamers, coaches and membership legends. It’s first episode will see summer season signing Amadou Onana reacting to the membership’s Champions League draw — the Villains’ first ever foray into the competitors.
The partnerships come at a time of serious progress for Sport Social, which at present boasts 10 million month-to-month downloads throughout its exhibits. Aston Villa, Stoke Metropolis, and Wolverhampton Wanderers will be part of a powerful listing of rights holders already working with the community, together with the likes of World Athletics, Brighton and Hove Albion and West Ham United.
Thomas Holdcroft, Head of Advertising and marketing and Communications at Stoke Metropolis FC, celebrated the partnership: “The launch of Potters’ Pod is an integral a part of our endeavors to raise our content material providing for our supporters to be pleased with and revel in.
“We’re working actually positivity with the Sport Social staff on creating one thing that tells the genuine tales of well-known Potters, and helps our followers to get to know the individual behind the participant in each episode.”
Jim Salverson, Sport Social’s Director of Sport, added: “It’s a pleasure to be becoming a member of forces with Stoke Metropolis and Aston Villa, and to be increasing our work with Wolves. All three golf equipment perceive the potential of podcasting for constructing these essential connections with their followers, and for giving them the content material that they need. It’s nice to have the ability to work with them to assist profit from these alternatives and create sturdy, participating content material that resonates deeply with its viewers. I sit up for seeing the exhibits develop over the approaching weeks.”
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