Soundstack, the audio-as-a-service (AaaS) firm, at the moment introduced the appointment of Rockie Thomas as Chief Technique Officer (CSO). Within the newly-formed position, Thomas will probably be basic in directing the corporate’s strategic imaginative and prescient and cementing its management place in podcasting/streaming radio, programatic promoting, internet hosting/supply, measurement, and extra. She was beforehand the corporate’s Chief Income Officer.
“The power for each type of audio writer — podcast community, streaming radio station, enterprise multi-channel media large — to have company over their enterprise is the cornerstone of their future success,” stated SoundStack CEO Jon Stephenson. “From her years in broadcast, to being a trailblazer in programmatic promoting, to serving to create measurement requirements in audio, and extra, Rockie is healthier suited than anybody to steer publishers on a path of management, selection, and the expansion that comes from it.”
For over 25 years, Thomas has labored with broadcast firms and main audio advert tech to assist make digital audio a viable medium. She was one of many first workers at AdsWizz, the place she evangelized audio promoting to patrons and helped publishers monetize their digital belongings by means of a worldwide advert change and programmatic platforms. Rockie co-founded IAB Podcast teams and co-authored the business’s first podcast measurement technical pointers.
In her new position, Thomas will probably be a major conduit to, and from, the audio media market. Her focus will embrace: creating new market alternatives and partnerships, together with internationally; collaboration and experimentation each internally and externally; and persevering with to drive the mission of SoundStack and digital audio general.
Thomas is a daily on the levels of business occasions, together with current appearances on the ASI Worldwide Radio and Audio convention in Venice with James Cridland, Promoting Week NY with Ira Glass and Scott Davis (NPR), and Podcast Motion with IAB’s Matt Shapo and Katie Stroud.
“It’s extra vital than ever for our business to concentrate on product improvements that can assist digital audio to serve publishers, patrons and listeners,” stated Thomas. “A part of the facility of being unbiased is that we are able to put companion suggestions to good use and evolve merchandise rapidly primarily based on what’s most vital to them, versus a bigger company curiosity. Whereas most of my profession has been keenly centered on driving income for startups and publishers, I’m thrilled to develop my expertise into product and technique lanes.”
About SoundStack
SoundStack is the audio-as-a-service (AaaS) firm for each type of digital audio enterprise — podcasters, digital broadcasters, platforms, advertisers, and extra. Giving these companies equal entry to massive tech that’s easy-to-use, and the flexibility to attach with any supplier throughout the market, SoundStack makes audio internet hosting/supply, monetization, and measurement easy and efficient for everybody.
Totally unbiased, the corporate’s crew of 75+ audio tech professional is guided solely by what delivers the most effective outcomes for its 14K+ prospects. SoundStack is headquartered in Pittsburg with workplaces across the nation, and is the dad or mum firm of Live365. Go to www.soundstack.com for more information.
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