New analysis reveals U.S. registered voters want podcasts as a supply of reports and information and are extremely more likely to act because of podcast content material.
Based on Voxtopia’s new survey, The Podcast Affect: The Listening Habits of Registered Voters, 85% of registered voters surveyed belief podcasts greater than every other information and knowledge supply, together with newspapers (print or digital), TV (broadcast or cable), AM/FM radio, and social media.
This proves important, with 78% of respondents agreeing that podcasts affect them to be taught extra about points or subjects within the information, and 63% agreeing that podcasts change their opinions on points or subjects within the information.
This proves important, with 78% of respondents agreeing that podcasts affect them to be taught extra about points or subjects within the information, and 63% agreeing that podcasts change their opinions on points or subjects within the information.
“Podcasting is a mainstream leisure medium, however this survey signifies simply how beneficial these audiences will be to public affairs campaigns,” Voxtopica CEO Richard Fawal stated. “Podcast listeners are engaged and, extra importantly, persuadable.”
So, what number of registered voters are listening to podcasts? Practically half (49%) of survey respondents stated they hearken to no less than one podcast per week and one-third saying they pay attention to five or extra episodes every week.
“Podcast audiences naturally self-select for the reveals and hosts that they belief, which makes these reveals unimaginable automobiles to ship the correct message, on the proper time, to precisely the correct individuals,” stated Tom Webster, accomplice at Sounds Worthwhile, the podcast analysis agency. “Voxtopica’s survey provides additional proof that podcasting delivers a beneficial, receptive viewers.”
Over 50% of registered voters surveyed stated they hearken to podcasts so as to add to their data of a topic, and 60% responded they strongly want bipartisan or nonpartisan podcast content material. In reality, 20% of respondents acknowledged they dislike or hate extremely political content material from the left or the correct.
Survey Methodology
In August 2024, Voxtopia fielded an internet survey of 683 self-identified registered American voters ages 18 and older. The pattern was weighted to the latest census knowledge to symbolize the U.S. populations age and gender. Respondents have been requested whether or not they hearken to podcasts, how typically, why they pay attention, and what they like or don’t like in podcasts. Survey improvement and findings have been independently reviewed by Tom Webster of Sounds Worthwhile.
About Voxtopica
Voxtopica is the popular podcasting company for creatively formidable, metric-driven organizations. We create compelling reveals, outreach campaigns, and advert campaigns that ship public affairs-focused content material to express goal audiences. Be taught extra at Voxtopica.
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