Podcasts hit the mainstream

• For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month. The analysis, now in its twenty seventh yr, reveals that podcasts are consumed by 55% of Individuals aged 12+. The examine has an enlarged survey measurement and now asks about “watching” podcasts in addition to “listening”. (Podcasts grew no matter query was requested).

  • The month-to-month splits present that video podcasts are nonetheless trailing audio podcasts, with 48% saying they’d listened to a podcast within the final month, with solely 37% having watched one.
  • The webinar presentation was co-presented by Edison Analysis VP Megan Lazovick, and Podnews Editor, James Cridland. You can watch it here, in addition to obtain the report.

• First look: Sam Sanders will be honored with The Podcast Academy’s Impact Award at The Ambies on Mar 31. The host of The Sam Sanders Show was praised by Christy Mirabal, the chairperson of TPA, as having the “capability to problem views, have a good time tradition in all its complexity, and make audiences really feel actually seen”.

• Within the Boston Globe, New England’s 50 fastest-growing companies consists of podcast manufacturing and advertising company The Podglomerate. Congratulations to them!

Ideas and methods – with Pod Predictor by Coleman Insights

Podcast Information – with Airwave Historical past +

With Airwave: The History of Egypt Podcast makes use of archaeology, historical texts, and up-to-date scholarship to uncover the world of the Nile Valley and its folks. It’s obtainable on Airwave Historical past +

Podcast Promotion within the wild

Podcasting will develop if we promote it extra. Is your podcast being promoted someplace within the wild – aside from on a podcast? Tell us by hitting reply.