In an thrilling new partnership, Podcast Radio, the revolutionary radio format identified for adapting fashionable podcast content material for the radio viewers, with KMG, have signed a cope with Native Radio Networks (LRN), marking LRN’s first foray into all-talk codecs. This collaboration will make Podcast Radio’s distinctive spoken phrase format out there by means of the LRN supply platform, permitting it to be ingested straight into every associates automation system.
Gerry Edwards, CEO of Podcast Radio, expressed enthusiasm in regards to the partnership: “We’re past excited to be partnering with LRN. Our respective groups have engaged like kindred spirits within the sharing of tech and platform developments. We can’t wait to listen to Podcast Radio manufacturers executing on the LRN platform that can enable stations an unparalleled diploma of programming flexibility that’s merely not frequent within the Discuss syndication trade.”
Podcast Radio, established within the UK and now a worldwide participant within the radio market, brings an revolutionary strategy to conventional radio by that includes a curated number of podcasts in a format designed to enchantment to each current podcast lovers and conventional radio audiences. This partnership is anticipated to reinforce the listening choices for LRN’s viewers, offering participating, high-quality discuss content material out there each 24/7 and all through the schedule as dayparts.
Steve Swick, President and CEO of Native Radio Networks, commented on the partnership: “We’re excited to accomplice with Podcast Radio to carry this revolutionary format to our accomplice’s and broadcast teams. It’s a wonderful alternative to diversify our 24/7 Music Codecs and content material choices and introduce a recent, dynamic listening expertise to our viewers and associates alike throughout radio dials.”
Gary Krantz, CEO of Krantz Media Group (KMG), who’s overseeing the administration of Podcast Radio’s syndication, added, “We’re excited to develop Podcast Radio’s presence into Native Radio Community’s ecosystem. Collectively, we’re creating a brand new means for listeners to find and luxuriate in the very best in podcast content material by means of the acquainted and trusted medium of radio.”
This strategic partnership units a brand new commonplace in discuss radio, leveraging Podcast Radio’s experience in content material curation and LRN’s strong distribution community to ship a compelling all-talk radio format to a broad viewers and a number of broadcast markets. Podcast Radio is out there on each a money and barter foundation. Community promoting gross sales is being dealt with by Adlarge Media.
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