Podcast Intro Examples: How To Hook Listeners

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Your podcast intro is the very first thing your viewers hears. It units the stage, creates an expectation, and—when finished proper—retains individuals listening.

But when your intros are repetitive or drawn out, they could possibly be working towards you, inflicting potential listeners to tune out earlier than you even get began.

On this article, I’ll break down completely different podcast intro examples, present actionable tricks to increase engagement, and share methods to maintain your intro contemporary whereas sustaining consistency.

Your Podcast Intro Issues A LOT

Take into consideration how individuals take heed to podcasts. Many brush previous the start, skipping forward to get to the content material they got here for.

That’s why it’s essential to make these first few moments compelling. In case your intro isn’t grabbing them, they might by no means stick round to listen to the meat of your episode.

Good Podcast Intros Embrace:

Clearly talk what the present is about.
Set the tone and elegance of your podcast.
Hook listeners instantly.
Be concise and keep away from fluff.

Now, let’s dive into completely different podcast intro examples you should utilize to construction your podcast intro.

The Inventory Podcast Intro

That is the most typical sort of podcast intro—a pre-recorded clip that performs firstly of each episode. It’s skilled, polished, and supplies consistency to your model.

Podcast Inventory Intro Components:

Instance of a Inventory Intro Utilizing My XYZ Components

“Welcome to The The way to Commerce Shares Podcast. My identify is Eric Montgomery, and I’m your host. That is the podcast the place I train you tips on how to commerce shares and provide you with my private playbook to 10x your earnings.”

This format builds authority by clearly positioning you as an skilled in your area of interest. It additionally creates FOMO (concern of lacking out) by making listeners really feel like they could possibly be lacking essential methods for fulfillment.

Moreover, it instantly communicates the core worth of your podcast, making certain potential listeners know precisely what to anticipate and why they need to preserve listening.

Right here’s the inventory intro to my podcast, CLIPPED.

Finest Practices for Inventory Intros

Maintain it brief: Ideally, beneath 30 seconds. Lengthy intros get skipped.
Use partaking music: Sonic branding creates emotional connections.
Make it clear: Don’t waste time rambling—get to the purpose.

The Chilly Open Podcast Intro

A chilly open is while you soar straight into partaking content material earlier than rolling your inventory intro. This method can instantly seize consideration and create anticipation.

Kinds of Chilly Opens with Actual Examples

Selling a Freebie

Hook listeners by providing one thing beneficial.

Beneath is an instance of how I introduce a freebie in my podcast, CLIPPED. “Earlier than we dive in, I’ve a free eBook for you referred to as The Four Pillars of Podcasting. It’ll enable you take your podcast from concept to launch. Get it on Amazon Immediately.”

Freebie Clip – Music

Visitor Bio Introduction

Arrange your interview by previewing the visitor’s background. Right here’s an precise visitor bio intro I did for an episode with my buddy Evan Phillips, proprietor of Pod Peak Studios. This additionally rolls into the episode’s sponsor, making it a seamless circulate from teaser clip to music, inventory intro, visitor bio, sponsor point out, after which the principle interview.

Teaser Clip – Music – Inventory Intro – Visitor Bio Intro – Sponsor – The Interview

Teaser Intro

Play a compelling snippet out of your visitor or your self if internet hosting solo. Beneath are two examples of teaser opens I used for CLIPPED about marketing touchpoints.

Teaser – Music

Teaser – Music – Inventory Intro – Episode Intro – Episode

Name to Motion (CTA) Intro

Begin with a right away ask (however preserve it easy). Beneath is an instance of how I incorporate a CTA firstly of an episode to encourage engagement with out overwhelming listeners. “Earlier than we get began, do me a favor—hit observe and depart a score on Apple Podcasts. It helps extra individuals discover the present.”

CTA Intro – Music

The way to Maintain Your Podcast Intro Recent

Your podcast intro shouldn’t really feel stale, however you additionally want a stage of consistency to determine model recognition and belief together with your viewers. Putting the suitable stability is essential to retaining listeners engaged with out making your present really feel predictable or repetitive.

Rotate Chilly Open Types for Selection

Switching between completely different chilly open kinds can preserve your podcast partaking and dynamic. Making an attempt a brand new format each few episodes or altering issues up month-to-month helps preserve intrigue for each you and your viewers.

Whether or not you begin with a teaser, a visitor bio, or a name to motion, various your strategy prevents stagnation and retains listeners interested by what’s coming subsequent. This retains issues contemporary and fascinating for each you and your listeners.

Attempt a brand new format each few episodes or combine it up month-to-month to stop stagnation.

Replace Your Inventory Intro Commonly

Refreshing your inventory intro periodically prevents it from feeling stale. Take into account making updates each quarter or at the least biannually.

A refined change in music, tone, or wording may give your podcast a contemporary really feel whereas nonetheless sustaining model recognition.

Even a small tweak could make a noticeable distinction, retaining longtime listeners from tuning out because of predictability. Take into account updating it each quarter or biannually. A slight change in music, tone, or wording can stop it from feeling outdated whereas nonetheless sustaining model identification.

A slight change in music or wording can preserve it feeling new.

Take a look at Totally different Intro Lengths for Engagement

Intro size issues. In case your intro is just too lengthy, listeners may skip it solely.

Experiment with completely different durations—15 seconds, 30 seconds, or 45 seconds—to find out what resonates most together with your viewers. Shorter intros typically carry out higher, retaining individuals engaged and making certain they keep for the complete episode.

Consideration spans are brief. In case your intro drags on, listeners may skip it altogether.

Experiment with 15-second, 30-second, or 45-second intros to see what resonates most together with your viewers. Listeners might have interaction extra with a snappier begin.

Remaining Ideas on Podcast Intros

Your podcast intro isn’t simply filler—it’s a vital alternative to hook your viewers and construct engagement.

Whether or not you go along with a cultured inventory intro, a dynamic chilly open, or a mix of each, all the time concentrate on making these first moments rely.