Podcast ads are “too difficult to buy”

• Podcasts usually are not on media plans as a result of podcast adverts are “too tough to purchase”, mentioned SoundStack’s Rockie Thomas on the asi Worldwide Radio & Audio Convention in Venice, yesterday. Podcasting provides “immense and various advert choices,” she mentioned, including that model suitability instruments have introduced many new advertisers to the medium, and calling for clearer information and alignment with language used to promote radio adverts.

• Additionally on the asi convention, Triton Digital’s Darryl Battaglia spoke concerning the alternatives of sharing information to higher see the remainder of the podcast panorama and assist with cross-publisher promos to develop the medium; in the meantime RAJAR’s John Carroll reminded the viewers that podcasting within the UK is only a 6% share of all audio listening. “Many podcast publishers have a video-first technique for his or her podcasts, however are solely monetising their audio,” he noticed.

• The FTC introduced in August new rules about fake reviews and testimonials, and has taken action in opposition to a pretend evaluation web site. In the meantime, a new rule against deceptive endorsements went into regulation on Oct 13 – in case you simply fake that you simply’re a consumer of a product (amongst different issues) then you possibly can face fines of as much as $43,000.

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Ideas and methods – with Memberful

• Up to date earlier this week with all the most recent, our article on how to understand podcast stats delves into what you actually need to learn about your numbers – and the place to seek out them.

Strikes and hires

Podcast Information – with New Podcast Trailers – the podcast

The stay stream for The Rest is Politics in the course of the presidential election noticed 2mn views over an 18-hour interval. The podcast obtained an extra 600,000 downloads throughout that point. You possibly can meet up with part one and part two; and on Spotify. It was produced by Dizplai at Spotify’s NYC studios.