Podcast ad rates are on the rise

• Libsyn Ads released its June 2024 ad rates – common CPMs have been $21.90, up 1.2% from Might, and down 0.3% from final yr. Know-how podcasts pay essentially the most; fiction podcasts are “extra accessible”, the corporate says.

• Music streaming service Wavlake has partnered with ZBD, a cost infrastructure firm. The instruments use Podcasting 2.0’s value-4-value mannequin, which allows music podcasts the place the musicians receives a commission instantly by listeners.

• There is no such thing as a change within the prime 15 podcast host market share ranker, according to Livewire. Spotify, Spreaker and Buzzsprout stay the highest three for June.

• Buzzsprout’s download data for June reveals a major soar for “net browsers” in June. Google Podcasts posted a 1% share of downloads.

• There was a brand new podcast episode posted each 0.8 seconds final month, in response to the Podcast Index (visualised by the Podcast Business Journal). Nevertheless, the variety of energetic podcasts (up to date within the final 30 days) dropped by 10,000 final month, to 332,511.

• Google Podcasts is not seen within the Google Play retailer for brand spanking new listeners.

Journey delays imply a shorter than traditional Podnews right this moment. Again to full energy tomorrow.

Strikes and hires

Suggestions and methods

Podcast Information

Corporations talked about above:
BuzzsproutCumulus Podcast NetworkGoogleGoogle PodcastsHeadlinerLibsynLibsyn AdsPodcast IndexPodnewsSony Music EntertainmentSpotifySpreaker

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Podcast knowledge for Jul 2

#1 in Apple Podcasts
Drowning Creek (Wavland)
A Book with Legs (Smead Capital Administration)

#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Rotten Mango (Stephanie Soo & Ramble)

During the last week, 194,915 podcasts printed at the least one new episode (up 0.5%). source

Occasions – with Podcast Motion 2024: Aug 19-22

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