One of many UK’s main podcast corporations is establishing its everlasting headquarters and studios in Sheffield, as a part of its plans to create a world-leading podcasting hub within the North of England.
It should imply a few of the nation’s greatest podcast exhibits are made and produced in Sheffield, as town advantages from a multimillion pound revamp of it’s metropolis centre and capitalizes on its cultural and artistic historical past.
Persephonica make a few of the UK’s greatest podcasts, together with Miss Me?, with Lilly Allen and Miquita Oliver for BBC Sounds, and Political Forex, with Ed Balls and George Osborne.
It has had worldwide success with Due Lipa’s interview collection, At Your Service, and it was the co-creator of the UK’s greatest day by day podcast, The Information Brokers, with worldwide model, World.
Persephonica’s founders, Dino Soros and Tom O’Hara, are from Sheffield. They established the corporate in 2021 and one among their priorities in founding the corporate was to extend socio-economic range within the media — shifting the corporate’s headquarters to Sheffield is on the coronary heart of that mission.
Persephonica CEO Dino Sofos stated: “This can be a enormous increase for creativity within the North. We’re very enthusiastic about beginning a brand new chapter for British podcasting on this buzzing, artistic and various metropolis.
“Proficient individuals from decrease earnings backgrounds usually battle to get a foot on the ladder within the media as a result of they’ll’t afford to do free work expertise or freelance on low wages whereas paying excessive rents in London.
“It means individuals rising up within the South East have an unfair benefit at securing fascinating and influential media jobs. The easiest way to vary the established order is to create extra alternatives outdoors the capital.”
“Due to its abundance of world class journalism and media programs, South Yorkshire is stuffed with individuals with enormous potential to turn out to be the long run stars of the podcasting business.”
Persephonica will transfer into Leah’s Yard, a former industrial workshop, early subsequent month.
The corporate will fund coaching, internships and companion with native faculties and universities to develop a brand new pool of podcasting expertise within the area. It should additionally companion with different media organizations and manufacturing corporations to generate extra new alternatives within the area. Perspephonica will retain a small base and workers in London.
Persephonica CEO Dino Sofos is a co-founder of the Crossed Wires podcast competition, which befell in Sheffield in Might and noticed 1000’s of podcast followers, corporations and makers flock to town.
Sofos based the competition with My Dad Wrote A Porno star Alice Levine and founding father of Sheffield’s Tramlines competition James O’Hara. The primary yr was supported by Amazon Music & Wondery, and noticed the largest names in British podcasting carry out in Sheffield, together with Adam Buxton, Jon Robson, and Katherine Ryan. The Competition will return in 2025.
Trending Merchandise
