Now Playing: Spotify for Creators

• Spotify announced a set of new features for creators at its Now Playing event in Los Angeles, with Gustav Söderström saying its podcast (and video) internet hosting platform has been renamed to Spotify for Creators. Eligible creators within the US, UK, Canada and Australia are in a position to be a part of the model new Spotify Associate Program, which earns cash from podcast audio adverts (each on and off the platform), and, from early subsequent yr, income primarily based on how a lot your video podcast is streamed by Premium customers. (The movies will seem uninterrupted and ad-free for these customers).

  • Eligibility for the Spotify Associate Program requires you to make use of Spotify for Creators to host your podcast (or Megaphone in some instances); and also you want at the least twelve episodes, 2,000 distinctive Spotify customers within the final month, and 10,000 streamed hours within the final month. (YouTube, by comparability, needs 1,000 all-time subscribers, however 4,000 streamed hours within the final yr.)

• Spotify additionally introduced that it’s now attainable to add video clips and video thumbnails for each episode.

  • The occasion occurred in Spotify’s Los Angeles studios, in entrance of round 150 creators together with Stephen Bartlett, Meghan Trainor, Jay Shetty, Emma Chamberlain and Don Lemon. Halsey played an acoustic set and there have been numerous sessions. In one in every of them, when requested what his favorite factor about podcasting was, Geoff Chow, Head of Podcast Studios at The Ringer, stated that it was that podcasts are open. (Admittedly, after saying that his favorite factor about podcasting was Invoice Simmons.)
  • Podnews is right here as a visitor of Spotify.

• On Tuesday, Spotify announced its Q3/24 financials. The corporate reported document revenue, document gross margin of 31.1%, and income up by 21% year-on-year. It made $32mn revenue within the quarter, and is heading in the right direction to submit a yearly revenue for the primary time. Spotify is now utilized by 640 million energetic customers each month.

  • Advert-supported income, together with promoting in podcasts, grew 6% year-on-year. Nonetheless, yield seems to be a difficulty: the corporate famous that “podcasting promoting was pushed by development in impressions bought, partially offset by softness in pricing.“

• Edison Research revealed the top 50 podcasts in the US, by complete viewers, for Q3/2024. Our listing contains hyperlinks to hear; 21 of the highest 50 are hosted by Spotify’s Megaphone.

• iHeart Media is shedding as much as 500 folks. A large number of radio people affected have been documented by radioINSIGHT; we perceive there have been cuts in a number of the firm’s podcast companies too.

• BlogTalkRadio is to close on Jan 31. One of many earliest podcast and live-streaming hosts, it launched in January 2006. It merged with Spreaker in August 2017; Voxnest purchased Spreaker in 2018; iHeart purchased Voxnest in 2020. Most not too long ago it’s been a part of Triton Digital. In August this yr, it hosted 3,293 podcasts.

• Samsung Podcasts has emailed licensing partners to reveal that it is to close on Dec 1. The service was latterly often called “the hear tab on Samsung Free or Samsung O”. It launched in March 2021.

• The Locked On Podcast Community has added the Locked On NBA FAST channel, a sixth FAST TV channel on YouTube, Native Now and Zeam, with Amazon Fireplace to return shortly. The channel carries day by day episodes from Locked On NBA video podcasts.

  • The corporate as a complete noticed a document listens+views determine in October of 37.5mn – virtually 10% increased than September.

• Acast now represents the TED Audio Collective for advert gross sales, internet hosting and distribution. TED Talks Every day, the flagship present of the community, is at present a top 40 podcast within the US. TED strikes from PRX and Soundrise. The deal covers all over the place exterior Australia and New Zealand, the place ARN’s iHeart is currently partner.

• New US podcast consumption data from AnalyticsIQ means that YouTube is the preferred place for podcast listening, with 59% of individuals saying they’d listened to a podcast on it up to now three months. Comedy is the #1 podcast class; 23% say they’ve purchased merchandise due to a podcast advert. Not given within the report: the survey was undertaken in Q1/24 (which explains why 16% of listeners say they had been utilizing Google Podcasts, which closed in March).

• The Podcast Advertising Academy launched its Podcast Marketing Trends report for 2024. It accommodates lots of knowledge to mean you can examine your podcasts with others. It’s the most recent report back to make observe of the disruption attributable to Apple’s iOS 17 changes.

Take heed to DW Berlin Briefing

Paid content material

The place had been you when Donald Trump was declared winner of the 2024 election? And the place had been you just a few hours later when the German authorities coalitioncollapsed-the identical day? In the event you’re concerned about politics and in occasions shaping our world, and when you’re concerned about what Trump 2.0 and a weak Germany means for the way forward for geopolitics – then DW Berlin Briefing ought to be proper up your alley. The brand new video podcast on all issues German politics and the German view on occasions worldwide was launched on November 8.

Be part of the three hosts, Nina Haase, Michaela Küfner and Richard Walker, as they give you a singular perspective on Germany’s position in at this time’s quickly altering world.

Hear and subscribe to Berlin Briefing on Apple Podcasts, Spotify, Amazon Music or wherever else you get your podcasts. A brand new episode each Friday.

Ideas and methods – with Memberful

Podcast Information

Permission To Shine, the present devoted to highlighting humble, inspiring folks, has reached episode #50. The fiftieth visitor is Eric Byrnes. He spent 11 years within the MLB, holds a Guinness World File {for golfing} 420 holes in 24 hours, accomplished a triathlon throughout America, writer of three books, completor of the Western States 100 race, and is founding father of the Let Them Play basis — emphasizing the significance of children getting energetic.

What does a day within the lifetime of Austin TX sound like? To make 24 Hours in Austin, which launches at this time, twenty audio producers spent 24 hours in different Austin locations – recording peoples’ tales. The present kicks off at this time, spending 24 hours in sixth Road.

Right now’s most vital query

What even is a podcast? After all of the speak of video yesterday, we didn’t go to this session at Spotify’s Now Taking part in – we know the answer already.

(Thumbnail picture: Phillip Faraone/Getty Pictures for Spotify)