Nationwide Public Media (NPM), the sponsorship subsidiary of NPR, PBS and WGBH, introduced that it’ll develop into the only real gross sales consultant for podcast gross sales of This American Life on August 1.
The Pulitzer and Peabody Award-winning present hosted by Ira Glass has held a constant spot within the Podtrac Prime 20 ranker since 2016 and reaches 2 million weekly podcast listeners. This American Life will be part of NPM’s gross sales portfolio of audience-favorite podcasts, which incorporates NPR’s Contemporary Air, Up First, Wait, Wait, … Don’t inform me! and Extra.
Together with the partnership, NPM and This American Life additionally introduced that the podcast will now characteristic one mid roll sponsorship message per episode voiced by Ira Glass. This can be a first-of-it’s variety providing for manufacturers to align with one in every of public media’s most beloved and recognizable voices.
Ira Glass says, “Each press launch on the world says the phrase ‘thrilled,’ and also you’re like, ‘Thrilled? Actually?’ However let me say sincerely: We’re thrilled to be partnering with NPM. We talked to numerous firms about taking on our podcast gross sales, and NPM noticed the most important potential in our present. Additionally they perceive our roots as a present that started on public radio, and the sound we’re going for with the adverts on our podcast.”
Nationwide Public Media is the main sponsorship gross sales group for public media. For over thirty years, NPM has been the unique sponsorship gross sales group for NPR and affords manufacturers best-in-class audio and digital sponsorship alternatives. NPM has labored with tons of of right now’s most recognizable manufacturers to craft audio campaigns that match the tone and magnificence of public media programming and drive consideration, intent, consciousness and belief with audiences.
With solely 37% of NPR podcast customers additionally listening to This American Life, this partnership permits manufacturers to succeed in a largely un-duplicated phase of the general public media viewers in seamless alignment with their NPR podcast buys.
“As soon as in a protracted whereas in enterprise, a wedding comes alongside that’s simply good, the place the union makes every get together higher,” stated David Heller, founding father of Assemble Companions, an advert company the place a singular experience in public media and podcasts. Assemble Companions and NPM have been shut companions since 2010, growing tons of of profitable campaigns over the previous 14 years.
“NPM and This American Life would possibly simply develop into a type of particular enterprise relationships. Placing the NPM gross sales staff, with their excessive degree of experience, service and creativity, along with the podcast that taught the world what nice audio storytelling is, looks as if it is perhaps a combo made in heaven. I can’t wait to work with them!”
“NPM was an early chief in podcast sponsorship gross sales and we’re extensively proud so as to add iconic podcast like This American Life to our providing,” added NPM SVP of Nationwide Gross sales Scott Davis.
This American Life continues to be produced in collaboration with WBEZ Chicago and the radio program is delivered to stations by PRX, the Public Radio Alternate, which additionally handles broadcast sponsorship.
Nationwide Public Media is the main sponsorship gross sales group for public media. For over thirty years, NPM has been the unique sponsorship gross sales group for NPR and affords manufacturers best-in-class audio and digital sponsorship alternatives. NPM has labored with tons of of right now’s most recognizable manufacturers to craft audio campaigns that match the tone and magnificence of public media programming and drive consideration, intent, consciousness and belief with audiences.
With solely 37% of NPR podcast customers additionally listening to This American Life, this partnership permits manufacturers to succeed in a largely un-duplicated phase of the general public media viewers in seamless alignment with their NPR podcast buys.
“As soon as in a protracted whereas in enterprise, a wedding comes alongside that’s simply good, the place the union makes every get together higher,” stated David Heller, founding father of Assemble Companions, an advert company the place a singular experience in public media and podcasts. Assemble Companions and NPM have been shut companions since 2010, growing tons of of profitable campaigns over the previous 14 years.
“NPM and This American Life would possibly simply develop into a type of particular enterprise relationships. Placing the NPM gross sales staff, with their excessive degree of experience, service and creativity, along with the podcast that taught the world what nice audio storytelling is, looks as if it is perhaps a combo made in heaven. I can’t wait to work with them!”
“NPM was an early chief in podcast sponsorship gross sales and we’re extensively proud so as to add iconic podcast like This American Life to our providing,” added NPM SVP of Nationwide Gross sales Scott Davis.
This American Life continues to be produced in collaboration with WBEZ Chicago and the radio program is delivered to stations by PRX, the Public Radio Alternate, which additionally handles broadcast sponsorship.
About Nationwide Public Media
Nationwide Public Media is a full-service company sponsorship group, working with manufacturers, businesses, producers and broadcasters to develop campaigns that ship on sponsor targets whereas submitting the mission of public media. It serves because the unique sponsorship consultant for the NPR community, which reached 42M folks weekly throughout platforms, and designs multi-market campaigns with public media stations across the nation. Nationwide Public Media is dedicated to excellence in viewers analysis, measurement instruments, product design and inventive session and manufacturing for every its model and station companions.
Nationwide Public Media is collectively owned by NPR, PBS, and GBH.
About This American Life
This American Life went on the air in 1995 and has since received each main broadcasting award, together with the primary ever Pulitzer Prize for audio reporting. The present is extensively credited for creating the sound of contemporary audio storytelling with its true tales that unfold like little films for radio. It’s the preferred weekly podcast on this planet, and as well as is heard on greater than 500 public radio stations nationwide.
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