Michelle Obama tapes new podcast at SXSW

• Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly launched podcast IMO. They appeared on the Austin Conference Middle with Dr. Laurie Santos, psychology professor and host of The Happiness Lab. SXSW had a renewed concentrate on podcasting this 12 months.

• JAR Audio and Sounds Worthwhile lined The Power of Branded Podcasts in a webinar and a freely downloadable research. 43% of People 18+ would doubtless take heed to a podcast a few favorite model or product, the research says.

• Unique: 911 Podcasts has revealed the cast for the second season of sci-fi thriller podcast Cascadia.

• Meghan, Duchess of Sussex, has announced a new podcast with Lemonada Media, “Confessions of a Female Founder”. The collection options Meghan having candid chats with feminine founders and buddies who open up in regards to the success, struggles, and never-before-told tales that took a lot of them from beginning an organization to promoting it. It launches on Apr 8.

• Spotify has removed some podcast episodes by Andrew Tate from its platform. Spotify says the content material was eliminated as a result of it violated its insurance policies, and his content material has already been eliminated by YouTube and TikTok. Tate, a self-described misogynist, faces costs of human trafficking of minors, rape and cash laundering – which he denies. He’s a long-time buddy of Donald Trump Jr, and was allowed to return to the US after the change in administration.

• Goalhanger has announced its first new show of 2025. Journey By means of Time is a brand new historical past title from the corporate, uncovering the neglected, forgotten, and untold sides of historical past — from hidden tales to new angles on occasions we thought we knew. It launches on Mar 20.

• Audacy terminated 300 employees final week, it’s emerged.

• Dynamic audio writer Spooler has released an audio crossword game, called Links. It’s constructed by the corporate’s interactive audio publishing platform known as Dialog. Spooler can also be eperimenting with location-aware audio, and dealing with quite a lot of automotive manufacturers.

• Pinwheel, a brand new branded podcast consultancy company, has launched. It’s a brand new model from Audily “designed particularly for chatcasts and interview-driven content material”.

• Tom Webster wrote a piece in Sounds Profitable suggesting three centered person advantages for podcast apps, and suggesting that the Podcasting 2.0 method hasn’t been ‘firmly seated in bettering the listener expertise’. In response, Matt Medeiros criticised Webster’s commentary, saying that open-source frameworks and instruments have been “too essential to give up to company closed platforms”. He made these feedback on, er, a YouTube video.

• Additional studying: Ad Results Media covers the podcasting sessions at SXSW … in AdWeek, Oxford Highway’s Dan Granger writes about how video podcasts are blurring the lines between audio and social media … Dane Cardiel writes a thought-sparking piece: “There’s a quiet brilliance to the phrase “podcast” that has given our nascent business such a bonus inside digital media.“

Ideas and tips – with Pod Predictor by Coleman Insights

Podcast Information – with Airwave