Mercury, the community representing unbiased podcasts from world wide, is partnering with audio ad-tech monetization platform SoundCast, because it appears to scale up its promoting and create extra income for unbiased creators. SoundCast is a European firm launched in France and seeking to strengthen its footprint within the UK.
Mercury at present represents exhibits together with the chart-topping Warhammer podcast The 40K Forecast, British comedy time-travel present PastMaster, and the Canadian Dad’s Bedtime Tales for Children.
“One of many driving forces behind Mercury is having the ability to degree the enjoying discipline in our trade, and democratize the assets normally reserved for the massive gamers,” says Mercury founder Liam Heffernan. “This partnership unlocks main monetisiation alternatives for our exhibits, and at last brings these platforms to the creators who can profit most from them.”
SoundCast offers options for publishers, networks and advertisers to ship programmatic audio promoting.
“Our SSP will assist Mercury make the most of its advert stock and fulfill programmatic demand,” says SoundCast. “This partnership additionally permits us to strengthen our presence within the UK, in the direction of changing into the primary resolution for publishers, media businesses and advertisers.”
