Mercury, a brand new UK-based podcast community, has officially launched. It’s designed to help the distinctive wants of unbiased creators seeking to develop and monetize their podcasts.
Since onboarding its first present in November, Mercury has already bought over a million advert impressions, and boasts over 500,000 downloads per thirty days.
It’s preliminary roster represents unbiased exhibits throughout leisure, historical past and leisure starting from 4 to six-figure downloads per thirty days. Moreover, Mercury plans to launch a slate of unique titles to launch a slate of unique titles over the approaching yr, and can be in improvement with two distinguished true crime podcasters on a brand new present to launch in late 2025.
Mercury’s ambition is to characterize the world’s greatest unbiased podcasts and creators. It’s providing differs from different networks, with a robust give attention to guaranteeing podcasters maintain full management of their content material. Advantages embody direct involvement and sponsorship selections. Mercury additionally guarantees a extra customized method than different networks, prioritizing ‘worth over quantity.’
Mercury is based by Liam Heffernan, an award-winning unbiased podcaster from the UK, whose personal exhibits embody: America: A Historical past. He has beforehand labored for firms together with Auddy and The Podcast Boutique, and was featured on Podpod’s 30 Faces to Watch checklist, touted as a future business chief.
“As an unbiased podcaster myself, I do know that the largest problem dealing with creators isn’t content material’ it’s time and useful resource,” says Liam. “Present networks are failing to deal with these wants, and are failing to supply a very precious community proposition to these podcasters who’re large enough to monetise however want help, and don’t wish to give up management over their present for it. This shouldn’t be a compromise.”
“In Mercury, we’ve revolutionized what it imply to be a podcast community. It locations worth over quantity, it places content material earlier than adverts, and it places creator help on the very coronary heart of its providing. By coming at it from this mindset, we’ve been capable of hit the bottom working an go toe to toe with the largest networks for the very best unbiased exhibits and creators on the market … and we’re successful.”
“Ardour is one thing yow will discover in abundance within the unbiased podcasting area. We wouldn’t take day out of our busy life to create podcasts until we had the eagerness for the topic,” says Em McGowan, co-founder of the Impartial Podcast Awards and host of Verbal Diaorama.
“Movie historical past is mine, and I wouldn’t be making episodes virtually six years later if I nonetheless didn’t have that keenness. However no-one stated it was straightforward, and it stays simply as powerful to be an indie podcast because it has ever been.”
“What drew me to Mercury was that keenness for unbiased podcasts. It was clear from the get-go that Liam was wanting to have a Verbal Diorama aboard, and captivated with rising its visibility in an typically crowded area. As an unbiased podcaster himself, he understands the problems we face. I’ve huge objectives for Verbal Diorama; becoming a member of Mercury is one step nearer to me reaching them.”
Trending Merchandise
