Magellan AI, the main audio intelligence and measurement firm pronounces the launch of Attain Carry. This primary-of-its-kind podcast measurement product brings advertisers unprecedented visibility into reach-related marketing campaign efficiency, reworking how they assess and optimize their podcast advertisements investments.
Wondery, a premium podcast community, with over 55 #1 podcasts on Apple, collaborated with Magellan AI Attain Carry for the preliminary launch of the product.
Attain Carry presents complete, unduplicated attain insights for podcast campaigns inside their broader digital media combine. This progressive produce provides advertisers entry to reach-related efficiency metrics, and highlights alternatives for optimizing attain throughout podcast exhibits, empowering advertisers to make insights-driven planning and optimization choices earlier than, throughout, and after a marketing campaign.
“We’re trilled to work with Wondery to convey Attain Carry to Advertisers,” mentioned Jim Ballas, Head of Writer Partnerships at Magellan AI. “Our superior analytics platform, mixed with Marvel’s premium content material community, creates a strong resolution for advertisers in search of to optimize their podcast campaigns and discover new, unreached audiences.”
Key options of Magellan AI Attain Carry embrace:
Complete view of complete marketing campaign attain throughout advertisers’ podcast and complete digital audio and video purchase
Distinctive attain delivered by the marketing campaign
Incremental attain delivered by a podcast community
Price per distinctive tech throughout the entire digital audio and video marketing campaign
Identification of prime exhibits within the Wondery community for reach-based optimization and planning assist.
Alyson Sprague, Head of Advert Measurement at Wondery, added, “Magellan AI Attain Carry gives advertisers with larger visibility into complete marketing campaign attain, and the position of podcast advertisements in a complete digital media combine. We’re excited to collaborate with Magellan for the launch of this progressive product, serving to advertisers attain new, related audiences throughout the Wondery community.”
This product marks a major development in podcast promoting measurement, offering entrepreneurs with the best-in-class instruments they should make data-driven choices and optimize their digital audio and video promoting methods.
For extra details about Magellan AI Attain Carry, go to https://www.magellan.ai
About Magellan AI
Magellan AI is the all-in-one platform for podcast promoting intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast promoting information, overlaying 50,000 podcasts. Advertiser and company media patrons depend on Magellan AI’s podcast media planning and measurement platform to find, join with, and analyze the efficiency of podcasts, streaming audio, and YouTube.
Publishers belief Magellan AI to develop advert gross sales with intelligence and efficiency measurement, drive content material acquisition, and streamline advert ops. Be taught extra at https://magellan.ai
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