LiSTNR, Australia’s largest gross sales illustration podcast community, has simply welcomed one of many world’s greatest podcasts (and most well-known boyfriends) to the LiSTNR viewers community, with all episodes now accessible on LiSTNR.
Travis Kelce, the star of the Kansas Metropolis Chiefs and boyfriend of Taylor Swift, and his brother Jason Kelce, the previous middle of the Philadelphia Eagles, have signed their top-rated podcast New Heights to Wondery in a landmark deal. LiSTNR’s unique gross sales illustration partnership in Australia for all Wondery titles, permits Australian entrepreneurs to place their manufacturers alongside one of many world’s hottest podcasts.
LiSTNR’s Australian ad-sales rights with the New Heights podcast, additionally contains the present’s again catalogue. With the third season kicking off in time for the brand new NFL season, the weekly podcast provides followers “next-level” entry to life within the league. The well-known soccer brothers and Tremendous Bowl champions present insights and share distinctive views on trending NFL information and sports activities headlines, plus they drop entertaining tales about their off-field pursuits and welcome particular friends.
The podcast has additionally discovered a whole new viewers phase since Travis started relationship Taylor Swift and began sharing information about their life.
Since LiSTNR partnered with premium podcast studio and writer Wondery in 2022, as its unique Australian gross sales consultant, the partnership has flourished. In July 2024, LiSTNR represented the gross sales of 59 titles within the Australian Podcast Ranker High 200 Podcasts (55% greater than its closest competitor), which included many Wondery titles comparable to Morbid, MrBallen, RedHanded and British Scandal. This dominance will proceed with an thrilling new slate of podcasts scheduled for 2025.
LiSTNR continues to out-pace different digital audio manufacturers in Australia with SCA’s FY24 full-year outcomes confirming that LiSTNR achieved underlying EBITDA profitability within the fourth quarter of FY24 and a 42% enhance of annual digital income on FY23. Moreover, digital income in H2 FY24 was up 57% on H2 FY23.
“With greater than 2 million signed-up listeners, gross sales and content material partnerships with a number of the world’s greatest publishers, and our superior AdTech Hub, LiSTNR gives our shoppers new modern and focused viewers capabilities, setting us aside as one of the skilled, data-led and privateness compliant digital audio firms in Australia,” Government Head of LiSTNR Podcasts, Grant Tothill, mentioned.
“The most effective-in-class LiSTNR AdTech Hub has been a real game-changer for the Australian digital audio business, enterprise homeowners, entrepreneurs and media companies, providing an irresistible audience-focused proposition with confirmed outcomes,” concluded Tothill.
Weekly episodes of New Heights and your entire again catalogue, at the moment are accessible on LiSTNR.
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