Liberated Syndication Inc., (“Libsyn”), the main podcasting platform for creators and advertisers, announced its September 2024 Podcast Promoting Charges, together with the best and most accessible CPM classes.
“With AI and deepfakes elevating issues about content material integrity, podcasting stays a trusted medium for listeners and advertisers alike, supported by new instruments that guarantee model security and suitability. We’ve at all times prioritized model security throughout our platform and our current partnership with Barometer reinforces this dedication by offering real-time, steady verification of name suitability for each episode in our market. This offers the advertisers confidence that their message aligns with content material that displays their values throughout our intensive podcast community,” mentioned Rick Selah, Chief Income Officer of Libsyn.
September 2024 Podcast Promoting Charges
The next charges, that are denoted as value per thousand or CPM, are printed month-to-month by Libsyn Adverts, which gives complete podcast promoting options for creator, advertisers, and businesses. The Firm releases the figures to empower podcaster and advertiser communities to readily monitor the market pricing and supply higher perception into podcasting promoting as a monetization car. The info is derived from precise gross sales throughout Libsyn’s Adverts’ community of 1000’s of exhibits.
For September 2024, the common CPM price for a 60-second advert spot was $21.37. This represents a slight improve in comparison with the earlier month’s CPM price of $21.36 in August 2024. Nonetheless, the September 2024 CPM price was under the prior 12 months September 2023 CPM price of $22.84.
The three highest CPM classes in September primarily based on delivered promoting have been:
Authorities: $31
Know-how: $29
Well being & Health: $24
The three classes the place advertisers can successfully faucet into extremely engaged audiences at extra accessible CPM charges embrace Children & Household, Sports activities, and Historical past, which averaged across the excessive teenagers to low 20s in September.
Libsyn Adverts is the highest one-stop vacation spot for manufacturers and businesses to entry high-quality, brand-safe participating podcast content material at scale. With lots of of unique podcasts and 1000’s of collaborating exhibits, advertisers can faucet into Libsyn’s Adverts’ extremely sought-after podcast promoting stock, in addition to profit from its unmatched specialist experience, superior focusing on options, outcome-based measurement capabilities, and model security and suitability instruments.
Historic month-to-month CPM charges will be discovered on the Libsyn Adverts web site at: https://advertising.libsyn.com/podcast-advertisng charges.
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