Liberated Syndication Inc. (“Libsyn”), the main podcasting platform for creators and advertisers, announced its July 2024 Podcast Promoting Charges, together with the very best and most accessible CPM classes.
“With the vacation season simply across the nook, it’s time for manufacturers and businesses to include podcast promoting into their festive advertising plans. Podcast hosts create an setting ripe for affect and discovery amongst their engaged listeners.
As rising podcast audiences rejoice, embellish, host, journey, donate, and store, entrepreneurs ought to embrace the dear podcast advert alternatives to seize the vacation spirit, enhance advertising efforts, and drive client motion.
With peak seasonal charges round Thanksgiving, Black Friday, and Cyber Monday in November, adopted by vacation buying in December, now could be the perfect time to spend money on podcasts to realize unmatched model recall, constructive model sentiment, and broad, scalable attain,” stated Rick Selah, Chief Income Officer of Libsyn.
July 2024 Podcast Promoting Charges
The next charges, that are denoted as price per thousand or CPM, are revealed month-to-month by Libsyn Adverts, which offers complete podcast promoting options for creators, advertisers, and businesses.
The Firm releases the figures to empower the podcaster and advertiser communities to readily monitor market pricing and supply larger perception into podcasting promoting as a monetization car. The information is derived from precise gross sales knowledge throughout Libsyn Adverts’ community of hundreds of exhibits.
For July 2024, the common CPM charge for a 60-second advert spot was $21.90. This represents a really slight lower in comparison with the earlier month’s CPM charge of $21.92 in June of 2024. The July 2024 CPM charge was additionally barely beneath the prior yr July 2023 CPM charge of $21.96.
The three highest CPM classes in July based mostly on delivered promoting have been:
Expertise: $30
Authorities: $26
Enterprise: $23
Furthermore, three classes the place advertisers can successfully faucet into extremely engaged audiences at extra accessible CPM charges embrace Well being & Health, Comedy, and Schooling, which averaged across the excessive teenagers to low 20s in July.
Libsyn Adverts is the highest one-stop vacation spot for manufacturers and businesses to entry prime quality, brand-safe, partaking podcast content material at scale. With a whole bunch of unique podcasts and hundreds of taking part exhibits, advertisers can faucet into Libsyn Adverts’ extremely sought-after podcast promoting stock, in addition to profit from its capabilities, and model security and suitability instruments.
Historic month-to-month CPM charges might be discovered on the Libsyn Adverts web site at: https://promoting.libsyn.com/podcast-advertising-rates
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