Liberated Syndication Inc. (“Libsyn”), the main podcasting discussion board for creators and advertisers, introduced the appointment of Christopher Avello as Vice President of Advertising and marketing. On this position, Avello will lead the corporate’s advertising and marketing technique, increasing Libsyn’s attain and strengthening engagement throughout the platform. His appointment is efficient instantly, and he will likely be primarily based in Boston.
“Chris brings deep experience in audio storytelling, efficiency advertising and marketing, and management, making him a useful addition to Libsyn as we proceed to put money into our podcasting platform for creators and advertisers,” Brenden Monaghan, CEO of Libsyn.
“Becoming a member of Libsyn at such a dynamic time for podcasting — one of many fastest-growing mediums — is an thrilling alternative,” stated Christopher Avello. “Libsyn has established a powerful basis and dedication to empowering podcasters, from independents to established creators and advertisers. I sit up for shaping the advertising and marketing technique to additional amplify its affect and influence.”
With over twenty years of expertise in digital media, advertising and marketing, and subscription-based companies, and the audio story-telling area, Avello brings a confirmed monitor report of driving development and innovation. Most notably, he spent almost 13 years at Amazon’s Audible, the place he led advertising and marketing efforts for Audible’s integration with Alexa, Kindle, and Hearth gadgets, in addition to spearheaded worldwide growth effort into new markets akin to Australia, Japan, Italy, Canada, and India.
Following his time at Audable, Avello served as Head of Subscriber Expertise at Boston Globe Media, the place he centered on optimizing the digital subscription journey and enhancing reader engagement.
He then joined Catapult as Vice President of Efficiency Advertising and marketing, the place he led advertising and marketing technique for each B2B and B2C initiatives, together with the launch of Catapult One, the corporate’s first direct-to-consumer {hardware} subscription enterprise. Most not too long ago, he was Basic Supervisor of Chirp Books, overseeing technique and development for the audiobook market.
About Liberated Syndication
Celebrating our twentieth yr in podcasting, Liberated Syndication Inc. (“Libsyn”) is the main podcasting platform for creators and advertisers to host, distribute, monetize, amplify, and measure their audio and video content material.
The Firm hosts greater than 70,000 reveals and delivers over 2.5 billion downloads yearly to listeners globally. Libsyn Advertisements affords {industry} industry-leading podcast promoting options, serving as a complete advert shopping for and administration providing for creators, advertisers, and companies to provoke and handle extremely focused campaigns throughout 1000’s of reveals.
Go to libsyn.com or investor.libsy.com for extra info on the Firm and the platform it powers.
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