The IAB has released v2.2 of the Podcast Measurement Guidelines. It’s the primary new set of tips in over three years. To assist perceive what’s modified, we’ve ready a abstract of adjustments between v2.1 and v2.2, and between the public consultation vs final. One change is the removing of Spotify as a contributing firm: Spotify left the IAB earlier this 12 months.
- One important addition is on web page 7: “To say compliance with these tips, a company should undergo the IAB Tech Lab certification course of and get listed on the IAB Tech Lab web site.” That is, maybe, to make clear podcasts hosts claiming they’re compliant.
- To assist, our podcast hosts web page now lists the model of IAB Podcast Measurement Pointers that every podcast host is licensed to, and the date of that certification.
Apple Podcasts has added a curated Wellness class to its app – you’ll see it within the search web page. That includes a curated assortment of well being, health and wellness exhibits, it’s a part of Psychological Well being Consciousness Month. The class curates episodes, exhibits and creators; subtopics mirror the evolving definition of what it means to be properly right now together with: Temper, Sleep, Relationships, Meditation, Motion and Gratitude.
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