How one can Hyperlink to a Podcast: Abstract
- Keep away from complicated potential listeners. Ship them to ONE place when sharing your podcast.
- Optimally, this implies your personal web site, as you’ve probably the most management over their journey and expertise.
- However there are another nice instruments for linking to and sharing your podcast, too, from Podnews and Rephonic to Podgagement and pod.hyperlink.
- Learn on to seek out out extra…
It’s by no means been as straightforward to share a podcast. Ask anybody who began within the 00s. I nonetheless get up in a chilly sweat, pictures of stand-alone mp3 gamers and a “did not synchronise” warning flashing in my head! Think about making an attempt to clarify to somebody in 2024 why you needed to plug it in, delete outdated episodes, and duplicate over new ones. It was a monstrosity!
The difficulty is, although, it’s nonetheless not straightforward sufficient. Due to the head-spinning vary of listening choices, there’s no ONE place to hyperlink to your podcast. The truth is, in case you plough by ten podcasts, you’ll discover ten hosts sending their listeners to 100 completely different locations to pay attention! Observe! Subscribe! Assessment!
So, how can we hyperlink to our podcast? How can we take Auntie Gertrude from “You make a Pod-what?!” over to “Sonny boy, that episode you probably did on prawn cocktail crisps was sick!” Effectively, we put the subscribe/comply with hyperlinks in a spot individuals perceive and provides them a straightforward information on how to listen to a podcast – that’s how.
Let’s take a look at the primary half of that proper right here—the place we put the podcast on-line and what we embody there.
Step 1: Linking to a Place to Hearken to Your Podcast
Create Your Mothership
For me, it nonetheless all comes again to your web site. That’s the mothership. We will speak about sensible audio system and fancy new apps til the vegan model of cows come residence, however a few of your potential viewers may nonetheless don’t have any clue what you’re speaking about.
Even when they do perceive these ideas, the subsequent downside is that your Uncle has a Google Residence, and your Gran has Alexa. We’re a protracted good distance from standardization, which makes for a slew of “if….then” in your directions.
So, when share a podcast, we have to take it again a few many years: What does everybody perceive? An internet tackle—the standard URL—and a pleasant, clear internet web page on the opposite finish.
Create an internet site in your present, and slap a pleasant customized area title on it. It’s not onerous, trustworthy – take a look at our podcast website guide to find out how. Then, drop a podcast player proper there on the entrance web page. That’s it – you’ve made it straightforward to pay attention.
Much more merely, simply use the web site your host gives and slap the area title on there as an alternative. Each good podcast hosting provider (e.g. Buzzsprout, Captivate, Transistor, Alitu) affords this. You’ll lose a little bit of management and customisation this manner, nevertheless it couldn’t be simpler to arrange. Captivate actually has a nice “one-click subscription” feature as a part of their internet hosting instruments, in order that’s an incredible begin in case you publish your present over there (or plan to!).
Talking of straightforward, a superb center floor between organising an internet site from scratch and utilizing the default website of your internet hosting supplier is Podpage. Podpage is a superb service that generates an excellent, extremely customisable, shareable, and feature-packed podcast web site for you in minutes. And sure, you may level your area title to that, too!
Now, when somebody asks, and particularly after they don’t, ship them to mybrilliantpodcast.com in your platform of selection.
So there you go – that’s share a podcast! Get it in your ears, captive listener.
When you’re something like me, the principle goal of your present is to get listeners onto your web site anyway. That’s the place you may supply much more worth, ask them to subscribe to e mail, assist your Patreon, check out your merchandise, your providers…
So, if we will encourage a straightforward pay attention AND supply up a very nice eBook in trade for an e mail signup, then huzzah! Double-dipping.
Bear in mind, podcast apps are nice for encouraging common, ordinary listening, however they’re another person’s platform. You don’t management them, and it’s onerous to incite motion. So, use your personal website properly and get listeners there first, in case you get the possibility.
Step 2: Linking to a Place to Subscribe or Observe Your Podcast
Keep on with the Fundamentals: Apple and Spotify
Subsequent, no matter you do, neglect in regards to the apps. When you’re saying to Uncle Bert: “Effectively, in case you’re on Pocketcasts, then click on this, then…..” you’ve already wandered down the unsuitable path.
If Bert has downloaded a third occasion podcasting app all by himself, meaning he is aware of the medium. He is aware of seek for your present, all on his lonesome. As a substitute, we’re catering to the oldsters who don’t know what a podcasting app is, least of all the truth that there’s one on their cellphone already!
So, the fundamentals. Cater to the 2 hottest platforms for model new listeners, and them alone. Apple Podcasts and Spotify. Get your self a button for every, and place it as near the aforementioned huge play button as is humanly attainable.
Then, when Auntie ‘informal listener’ Gertrude graduates from ‘internet listener’ faculty, she picks up her cellphone, clicks the proper button (we hope…) and is taken proper into a type of widespread apps. Perhaps she’ll someday find yourself dropping Boostagrams for Adam Curry on TrueFans, however for now, we’ve helped onboard her as a brand-new podcast listener with minimal friction, fuss, and confusion.
How one can Share a Podcast: Listening App Hubs
Whereas I’d argue it’s value sending individuals to your web site, there could also be legitimate the explanation why you don’t run one or care to take action. So, in case you simply wish to get potential listeners to hit play in a listening app immediately, you’re in luck. There are not any scarcity of helpful assets:
Podnews
Podnews isn’t simply a necessary day by day e-newsletter, it additionally has a superb characteristic for sharing your podcast. Go to Podnews.net, sort your present’s title into the search field, prime proper, and discover it within the listings under. Then, on the present web page, scroll down, and also you’ll discover a plethora of buttons for apps you didn’t even know existed. Here is the Podcraft page. Scan the QR code in your cellphone and see what occurs (and provides us a comply with while you’re at it, eh 😅)
Pod.Hyperlink
One other handy service is pod.hyperlink. Once more, similar thought, and it’ll present potential listeners an inventory of your newest episodes, too. Here’s the Pocket-Sized Podcast page on pod.link.
Rephonic
Famed for its cool 3D “find similar podcasts” graph, Rephonic can be a approach to hyperlink to and share your podcast. Not solely do you get a bunch of buttons to your present in a number of listening apps, it’s also possible to see all of your critiques on these varied platforms, too, from Apple Podcasts to Podchaser and past. Here’s Podcraft on Rephonic.
Podgagement
Previously “My Podcast Evaluations,” this service began as a approach to acquire, share, and encourage—funnily sufficient—your podcast critiques. After all, it’s nonetheless a superb software for doing that, however the button-packed “comply with the podcast” characteristic is especially related for linking to and sharing your present. As you may count on from the title, there are quite a lot of different development and engagement options in Podgagement, too. Heads up that our hyperlink right here is an affiliate, so we’d earn a wee fee in case you signed up by it, although by no means at any additional value to you!
Creating a “How to Listen to a Podcast” Guide
In some cases, I think creating a ‘how to listen’ page on your site is a good idea. Many folks will figure it out pretty quickly, using the two-platform approach above. But others need a bit more coaxing. That’s when it’s time to hold them by the nose… or the hand, and lead them through it, step by step.
Creating a simple guide to finding and following your podcast on Apple Podcasts or Spotify is a great starting point. But if you’d rather spend time working on your actual content, you can always just direct people towards our How to Listen to a Podcast information. It’ll stroll your listeners by each step.
How one can Hyperlink to a Podcast? Preserve it Easy
There are a couple of helpful platform-agnostic instruments on the market that allow you to hyperlink to and share your podcast. That mentioned, I nonetheless, most of the time, information individuals in the direction of my web site as the primary cease. I management precisely what individuals see there, and I can actually tailor and optimise their expertise, too.
Bear in mind, if you wish to know precisely arrange an internet site in your podcast, we’ve got our pillar podcast websites guide with a full vary of choices – although we are likely to advocate Podpage to most podcasters, as of late, because it’s such a easy but potent and customisable web site builder.
The underside line is that having any sort of web site makes it simpler to hyperlink to and share a podcast. And even in case you don’t have one, you’ll discover a ready-to-go touchdown web page stuffed with listening choices on Podgagement, Rephonic, pod.hyperlink, or Podnews!
Now you can simply hyperlink to and share your podcast, why not take it to the subsequent stage by creating content material so good that your listeners really feel compelled to share it as properly? Our programs within the Podcraft Academy may also help you do exactly that, and also you’ll get entry to our downloadable assets and weekly stay Q&A periods, too!
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