How many ads in podcasts? Where do you live?

• Mobituaries with Mo Rocca is likely one of the largest podcasts within the US, produced by CBS Information and monetised by iHeart. But, relying the place you hear, you get considerably extra promoting.

  • We in contrast the identical episode, downloaded from Brisbane, Los Angeles and New York. The ads are marked here in yellow. When downloaded in Australia, you get simply two 30” adverts (for a playing firm); when downloaded by way of a VPN in California, the adload was ten minutes 29 seconds (20% of the entire present). New York listeners get much more.
  • In our second spot break, in California we have been served a 2’55” break. But, one Podnews reader on the East US coast heard the same episode: they got a 5 minute spot break at that time. In whole, they got 18’40” of adverts in the identical present. Yikes. (Is our reader a fascinating viewers member, maybe?)
  • Oddly, in California the second spot break was exactly the same as the third spot break.

• Cumulus Media, the owner of the Westwood One Podcast Network, might be delisted from NASDAQ again, after the corporate traded beneath $1 a share for greater than thirty days. It’s received till the center of subsequent yr to type issues out, although. It was final delisted in 2017.

• Blissful Christmas to ART19, which certified to IAB v2.2 podcast guidelines on Dec 23. The IAB requires annual recertification, but 4 corporations nonetheless showing within the IAB’s checklist have been final licensed in 2021 – three from iHeart (Omny Studio, Spreaker and Voxnest); and the German podcast host Audiorella.

Suggestions and tips – with Memberful

Podcast Information – with Changing into You