Veritonic, the business’s complete audio analysis and analytics platform, announced that Hawk (an Azerion firm), a number one European participant in digital omnichannel promoting, has chosen Veritonic’s Audio Attribution answer to allow customers of their platform to trace and measure the efficiency of their audio, podcast and CTV adverts.
Hawk will use Veritonic’s attribution answer to allow its customers to grasp the impression and show the worth and ROI of their audio & CTV promoting devices, offering a complete view of all the actions that listeners took throughout all units after listening to or seeing their advert, together with including gadgets to check-out carts, accomplished purchases, leads, and extra.
“Veritonic shares our ardour for offering trusted, clear, and actionable insights that aren’t solely fueling profitable campaigns and will increase in ROI, however the progress of the worldwide digital audio & CTV panorama as an entire,” stated Shanil Chande, Business & Partnership Director, UK & Worldwide at Hawk. “We’re proud to make the most of their audio & video (AV) attribution answer to supply our customers with the info they should make knowledgeable choices round inventive optimizations and total investments within the AV promoting house.”
Partnering with Hawk to combine our Audio & CTV Attribution answer is a major step ahead in advancing the transparency and effectiveness of AV promoting,” stated Damian Scragg, GM of Worldwide Veritonic. “We’re excited to empower Hawk’s customers with the deep insights and actionable knowledge they should optimize their campaigns and maximize ROI. This collaboration underscores our dedication to driving innovation and worth within the international audio and video promoting ecosystem.”
Veritonic’s Attribution answer allows customers to glean actionable insights from top-of-the-funnel branding initiatives by bottom-of-the-funnel conversions & transactions. By way of an intuitive and interactive dashboard, manufacturers can decide which writer and particular adverts had the very best impression and use that knowledge to optimize advert efficiency.
Veritonic is a most well-liked Attribution companion for quite a few international leaders within the audio house together with Spreaker from iHeart, Acast, Audioboom, and extra.
For extra details about Veritonic’s Audio Attribution answer, go to www.veritonic.com or contact gross [email protected].
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