Gen Z leans towards video

• Unique: New knowledge from The State of Video Podcasting 2025 by Coleman Insights and Amplifi Media, to be unveiled subsequent week at Evolutions (Thu Apr 3, 9-9.30), confirms a significant shift in podcast consumption: solely 10% of Gen Z podcast shoppers by no means eat video podcasts.

  • It’s not all about video, although – the examine additionally reveals 41% of Gen Z podcast shoppers solely or principally eat audio podcasts. The entire pattern is barely larger at 46%. The info is from a survey of 1,000 US podcast shoppers, together with 307 aged 15-29.
  • “However, didn’t you spotlight knowledge in Podnews exhibiting the opposite a number of weeks in the past?” Sure, we did. Performed very in another way, that one confirmed a excessive degree of audio drama followers, which is a clue as to the distinction in outcomes: video podcasts of audio drama isn’t actually a factor (properly, it’s, but it surely’s known as Netflix). And… what is a podcast anyway?

• Unique: What are the 100 greatest podcasts of all time? Left of Dial Media desires to search out out, and launches the 2025 Essential Listening Poll today, with the intention of manufacturing a definitive record from a various record of members, together with members of The Podcast Academy and others. You could find out get entangled on their web site.

• Primarily based in Vancouver and LA, the women-led boutique network Podcast Nation now represents over three dozen shows, the corporate says. Immediately, we’ve a look at the co-founders behind the network, the present that kicked off the corporate, how they grew, and the way they’re contemplating YouTube sooner or later.

• What counts as a “play” within the analytics in Apple Podcasts Connect? In accordance with podcast progress company Bumper, it’s every time you hit the play button in Apple Podcasts. Pause a present to reply a name, then hit play once more? That’s two performs. Take your AirPods out to ask for a espresso in your solution to work, earlier than placing them again in once more? That’s two performs. No surprise a latest episode of our podcast reveals 32 listeners however 232 performs! The element seems in a bit from Bumper exhibiting how to combine audio and video podcast data from different sources, which additionally reminds us that YouTube doesn’t really inform us the way it calculates a ‘play’ in any respect.

• Branded podcast company Quill has been recognized as the fastest-growing women-led company, securing the #1 spot on The Globe and Mail’s inaugural rating of the High Rising Girls-Led Firms with 4,186% over the previous three years. The corporate additionally owns CoHost, a podcast internet hosting and analytics platform (and this month’s sponsor of Podnews).

• Within the court docket papers as a part of its chapter proceedings, podcast community Kast Media has posted its operating accounts for February 2025. The corporate earnt $5,100 from Apple Podcasts for paid subscriptions; and $11,400 from promoting. It’s a useful look into how properly the Apple Podcasts paid subscription function is doing for this one writer; we’d love to listen to the way it’s doing total for everybody.

• Early fowl tickets for The New Zealand Podcasting Summit, in Auckland on Could 10, shut in every week’s time. There’s a prize draw for all early fowl registrations, too, to win a brand new RØDE microphone. The summit accommodates a file try and get essentially the most hosts and visitors doable on a podcast. Tickets are here.

• Mercury Podcasts has signed three new independent shows. The corporate was launched final month, and has delivered 2.6mn impressions up to now.

• A neighborhood platform for podcasts, Station has enabled Spotify Open Access, for seamless entry to premium content material throughout the Spotify app.

The Tech Stuff – with RSS.com

One of many up to date options for part 8 of the brand new podcast namespace is the brand new podcast:location, which now lets creators spotlight the place they’re recording from, in addition to the subject material of their podcast.

This may be helpful to provide location-aware content material – if you happen to’re doing a podcast about unbiased espresso outlets, you may get all of them on a map, for instance.

Or, it might be helpful to search out reveals which are made in your metropolis.

You possibly can learn dialogue of the specification of the proposed new model over here, or this is a simple JavaScript generator that any self-hoster (or Libsyn consumer) can use to provide the right location tag.

For a proof of idea, whereas Podnews Daily isn’t a podcast about a spot, it’s being recorded in quite a lot of completely different locations over the following two weeks, and can comprise the right podcast:location tag for every recording venue.

Suggestions and tips – with Pod Predictor by Coleman Insights

• How do podcast stats actually work? We spill the tea – and the article was up to date right now with much more data, too.

Podcast Information – with Airwave

From New Zealand, Sharpen Up is the sports activities podcast you didn’t know you wanted – actual discuss, large laughs, and a Māori tackle sport. Hosted by Courtney Tairi, Piri Weepu, Api Pewhairangi, and Inventive Taro Jordaan – it’s the place professional insights meet epic yarns with loads of banter, breaking down the largest sports activities tales, chatting with high athletes, and ensuring there’s by no means a boring second.