That is the fourth a part of an ongoing sequence that focuses on options offered by Blubrry Podcasting.
Promoting has been a scorching subject in podcasting for years. Podcast producers are at all times making an attempt to determine, “The place do I get adverts for my present? How do I insert adverts into my episodes?” Questions like these are precisely why Blubrry constructed its Programmatic Promoting service.
No Extra Gatekeepers
The standard story in terms of podcast promoting goes like this: as soon as your present reaches a sure variety of downloads per episode (often a VERY excessive quantity), you possibly can attain out on to potential sponsors or you possibly can work with promoting brokers to get adverts in your present. The problem with that’s, the required minimal per-episode obtain quantity can be unattainable to most exhibits, particularly for area of interest subject exhibits that, by default, might not attraction to massive audiences. Blubrry Programmatic Advertising removes this gatekeeping, as podcasters solely want to satisfy some primary necessities, with no obtain minimums, to make use of the service.
Easy Setup
To begin utilizing Blubrry Programmatic Promoting, podcasters have to meet these easy necessities:
- Have an lively Normal or Superior Blubrry media internet hosting subscription
- Present an entire W-2 kind (U.S. residents solely)
- Present PayPal data so Blubrry can course of payouts
As soon as the above necessities are fulfilled, simply allow Programmatic Promoting inside your Blubrry Podcaster Dashboard.
Podcasters In Management
In case you’re producing a present targeted on wholesome residing, you in all probability don’t need adverts for quick meals or alcohol to precede your episodes. Or possibly you simply by no means desire a political advert to run in your present. Blubrry Programmatic Promoting has a number of classes that may be toggled on/off for various advert varieties to make sure your viewers solely hears adverts which are related to your present. Listed here are among the advert classes obtainable:
- Arts & Leisure
- Enterprise
- Careers
- Schooling
- Well being & Health
- Meals & Drink
- Hobbies & Pursuits
- Regulation, Gov’t & Politics
- Private Finance
- Faith & Spirituality
- Expertise & Computing
- Journey
And extra! In case you ever resolve you’d like to alter what kinds of adverts seem inside your episodes, you possibly can edit the obtainable advert classes at any time.
