Edison Analysis, the {industry} chief in podcast viewers measurement and supplier of Edison Podcast Metrics, has partnered with SoundStack, the unbiased expertise and repair firm for audio publishers, to launch Edison Obtain Metrics, an modern service that delivers exact podcast obtain analytics for publishers of all sizes.
“We see this as the subsequent step in Edison Researcher’s efforts to supply information to the podcasting {industry} worldwide that helps deliver extra promoting {dollars} into the house,” mentioned Edison Analysis Senior Vice President and podcasting lead Melissa Kiesche.
“Whereas our survey of 20,000 podcast listeners every year supplies probably the most full have a look at the totality of precise listening to all podcasts within the U.S., our new obtain counting service, powered by SoundStack’s industry-leading tech, will present deeper info to subscribers, particularly for smaller and short-run exhibits.”
Whereas Edison Podcast Metrics measures weekly attain of podcasts and networks and supplies probably the most full view of podcast listening habits within the U.S. by survey information, Edison Obtain Metrics supplies publishers with opt-in entry to specific, IAB v2.2-compliant obtain information.
One main podcast community has already carried out the brand new obtain metrics service, with a number of further publishers scheduled to affix in 2025. This service is designed to be accessible for big networks and unbiased podcasters alike, with scalable options for publishers of any dimension.
Rockie Thomas, Chief Technique Officer at SoundStack mentioned, “We’re excited to deliver the technical infrastructure and information that permits Edison to ship an unbiased, third-party measurement resolution to assist the podcasting {industry} develop.” SoundStack is an authorized IAB v2.2 vendor.
Edison Analysis maintains its place as an unbiased, third-party analysis supplier with no possession or affiliation with any writer or gross sales home. By means of Edison Podcast Metrics, the corporate conducts probably the most intensive podcast listening analysis in each the U.S. and the U.Okay. markets.
Publishers curious about Edison Obtain Metrics can make the most of the service as their major obtain monitoring resolution or add it to their present Edison Podcast Metrics subscription for a extra complete view of their podcast efficiency.
Subscribers to Edison Obtain Metrics will obtain:
Verified IAB v2.2-compliant obtain metrics, offering trusted, industry-standard measurement
Subscribers to each Edison Obtain Metrics and Edison Podcast Metrics will obtain:
Verified IAB v2.2 compliant obtain metrics, offering trusted, industry-standard measurement.
Complete insights, mixing verified obtain information with listener findings out there solely by Edison’s industry-leading survey.
Enhanced viewers profiles for each podcast, delivering detailed demographics and weekly attain estimates — even for small or limited-run exhibits.
Capability to combine with company information planning methods, streamlining advert workflows and maximizing monetization alternatives.
The mix of survey information plus the obtain metrics permits of extra sturdy info for publishers. Maybe extra importantly, the knowledge will deliver extra visibility for podcasting to advertisers, with set plans to make use of the knowledge in company planning methods.
Representatives from each corporations will showcase the brand new service at Podcast Motion Evolutions in Chicago, March 25-28, 2025. To attach with us, contactinfo@edisonresearch.com or information@soundstack.com.
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