dmg media, residence of the Day by day Mail, Metro, and that i, has introduced its roster of podcasts to Adelicious, the UKs unbiased podcast internet hosting and monetization community. The deal encompasses each present titles and new forthcoming exhibits inside their bold launch technique.
dmg media is essentially the most acknowledged and engaged information model within the nation. Since Jamie East took on the function of Head of Podcasts in 2023, the corporate’s audio portfolio has expanded considerably. From a single hit podcast, The Trial of Lucy Letby ,12 months in the past, dmg media now boasts a double-digit chart-topping slate, primarily beneath the Day by day Mail model, with over 26 million listens in its first yr.
Content material caters to a variety of audiences with exhibits protecting true crime — The Trial, (now into its fourth season), sports activities — It’s All Kicking Off!, insights from the world’s greatest stars with All the things I Know About Me, unimaginable real-life tales from Apple & The Tree with Vogue Williams amongst others. There are additionally over a dozen extra at present in manufacturing, touching upon historical past, politics, royalty and good storytellers.
Adelicious will characterize dmg media commercially to manufacturers, growing income alternatives whereas working intently collectively on each podcast progress and launch methods.
Craig Eastwood, Industrial Operations Director at Adelicious, stated: “The Day by day Mail Group is essentially the most engaged information model within the UK, and Jamie and his group have developed one of the crucial bold and thrilling line-ups we’ve seen in a very long time. This collaboration presents a major alternative for advertisers to succeed in an engaged, high-value viewers, which we stay up for working collectively to draw listeners and safe some wonderful promoting alternatives for his or her exhibits.”
Jamie East, Head of Podcasts at dmg media stated: “We now have expanded from a single (albeit large hit) podcast at dmg media 12 months in the past to a considerable and enviable slate as we speak, with many extra exhibits in manufacturing. Our ambitions are huge, and we wanted a dynamic companion proud to work with us, able to maintaining with this momentum and making certain entry to to the proper manufacturers to assist us in making the absolute best content material for our listeners. We discovered every little thing we wanted in a companion with Adelicious and are very a lot wanting ahead to our future with them.”
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