I hear this excuse rather a lot in podcasting. Whether or not it is to defend or oppose, some podcasters appear to assume that all the things a profitable podcaster does is straight contributing to their success, and nothing is costing them P.R.O.F.I.T. (recognition, relationships, alternatives, enjoyable, revenue, or tangibles).
It normally appears like this: “XYZ does / would not do that factor and it is not hurting their podcast!” (The place “XYZ” is normally Joe Rogan or another extremely in style, extremely profitable podcaster.)
Whereas that may appear logical, it is primarily based on a number of assumptions and it might probably’t truly be examined or validated.
Until we have now a parallel universe for split-testing (like in Amazon’s The Peripheral), or except we have now a time machine, or except we will interview each individual in all places with an trustworthy and 100% response price, or except we’re omniscient like God, we will not actually know what’s negatively affecting a profitable podcast.
Possibly his or her viewers could be greater in the event that they did or did not do this factor. Possibly their sponsorship or licensing funds would have been extra vital in the event that they did or did not do this factor.
If that factor truly is negatively affecting their present, you may’t truly know! Are you able to monitor a parallel universe the place the one distinction is that podcasting factor? Are you able to journey again in time to have her or him do or not do this factor after which remeasure the outcomes from the current? Are you able to interview each individual in all places on this planet to gather knowledge on whether or not that factor is affecting that individual’s relationship with that podcast? Are you God?
(In case you are questioning, the reply to all of those questions is “no.”)
So as an alternative of assuming profitable podcasters are infallible, which is what this excuse is basically doing, I recommend approaching each concept with important pondering and a spotlight in your viewers.
Even when one thing does contribute to another person’s success, it does not imply it’ll give you the identical success. Take into consideration what number of “on fireplace” podcasts there have been that interviewed entrepreneurs. What number of of these podcasters received wherever close to the success John Lee Dumas has? What number of of these podcasts are even nonetheless lively?
There will all the time be outliers, too. Marc Maron’s present incorporates extreme profanity—that does not imply yours ought to! Dan Carlin’s Hardcore Historical past publishes inconsistently—that does not imply you need to be inconsistent! No Agenda releases two 3-hour-or-longer episodes each week with a number of, lengthy donation segments—that does not imply you need to do the identical! Loads of extremely in style podcasts focus on controversial ethical and political points from any aspect you may think about—that does not imply you need to embody a tangent about them in your podcast! And on and on.
A few of these podcasters discovered success regardless of among the issues they’re doing or not doing, not due to these issues.
The important thing to profitable podcasting is what works for you, your present, and your viewers.
And identical to actual love, I feel your podcasting focus must be on serving your supreme viewers greater than serving your self or anybody else.
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Disclosure
This put up could include hyperlinks to services or products with which I’ve an affiliate relationship. I’ll obtain compensation out of your actions by means of such hyperlinks. Nevertheless, I do not let that corrupt my perspective and I do not suggest solely associates.
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