The common age of CNN viewers is 67, and FOX Information viewers are even older, at 69. However the age profile of listeners to information podcasts is much like the US inhabitants common: a youthful viewers that means actual alternative for advertisers. That’s one of many findings of The News Podcast Consumer, new information launched by Sounds Worthwhile this week with Nationwide Public Media, specializing in the US’s second-most well-liked podcast style. It’s a free obtain.
What number of People are listening to podcasts? And what different digital media are they consuming? The Infinite Dial 2025 from Edison Research will be presented in a free webinar on Thursday Mar 20 at 2pm ET. It’ll be offered by Edison Analysis Vice President Megan Lazovick, and the editor of Podnews, James Cridland. The annual analysis is supported this yr by Audacy, Cumulus Media, and SiriusXM Media.
Different Triton Digital platforms (Triton Digital itself, Voxnest and Speaker) stay at v2.1, and haven’t been recertified within the final three years. The IAB Tech Lab repeatedly tells us that annual recertification remains to be a requirement.
iHeart launched its newest monetary replace. Podcast income was up 6% to $140mn; radio income was down 1.8%, excluding political adverts. Chris Peterson of buyers DWNLOAD Media suggests that the corporate’s funding in HowStuffWorks in Sep 2018 was probably the greatest ever M&A offers in podcasting.
Within the UK, RAJAR released its MIDAS study for Winter 2024. The information exhibits consumption of all audio sorts, and exhibits a brand new excessive in weekly attain for podcasting, which is listened-to by 26% of all British adults. Nonetheless, podcasts solely account for six% of all audio listening (with radio reaching 65%). Even in the most well-liked age group for podcasts, folks aged 25-34, podcasts solely get 11% of all audio time.
Complete hours listened to podcasts within the UK is 113 million; rising by 54% within the final 4 years.
Thanks to Podcastpage and to Steve Stewart for renewing your sort help of Podnews. These folks pay for Podnews for everybody – permitting us to make sure that every thing we do is offered to anybody: no hidden paid-for sections for us. You possibly can be part of them each over here.
Ideas and methods – with Pod Predictor by Coleman Insights
Podcast Information – with Memberful
Utilizing Memberful:Thoroughly Considered is a present about entrepreneurship, product design, and the ups and downs of working a small indie enterprise. They’re utilizing Memberful for dependable, recurring income.
The Podnews Weekly Review speaks this week to Morten Strunge, the CEO of Podimo, on the corporate’s a million paid subscribers; and to Jay Nachlis from Coleman Insights, to study extra about Pod Predictor.
What college has a number of listings within the World’s Weirdest Buildings? The College of Know-how in Sydney, Australia, and Welcome to the Neighbourhood UTS tells the tales and historical past of this quirky campus and its neighbourhood.
From Sky Information within the UK, Unreliable Witness returns with a particular episode following the Ellie Williams case. She was jailed for fabricating proof a couple of grooming gang in her dwelling city of Barrow within the UK; nevertheless it seems that she named a real monster, too.
Lost Cells is a brand new 6-part multilingual sequence (English, French, and Spanish) that uncovers the misconduct of a Swiss-based stem cell financial institution, weaving collectively private accounts from households throughout the globe. The households confront damaged guarantees, moral challenges, and unsure outcomes, prompting listeners to think about the moral implications of the pursuit of hope at any value.
Now on The Workflows Photography Podcast, season 4 has kicked off with a triple whammy of friends. The brand new season takes discussing workflows in images companies to a brand new stage by fine-tuning the discussions on three main areas from the friends. Two areas of a workflow which can be working nicely, after which one space not working nicely but, however the photographer is working in direction of enhancing.
It Can’t Hurt To Ask has a brand new season this week – tackling all of the phases of menopause. The podcast will likely be discussing every thing from signs, relationships, intercourse and remedy choices. From Queensland Well being in Australia, it options folks with lived expertise and menopause consultants corresponding to an endocrinologist, a pelvic ache specialist and nutritionist.
During the last week, 199,839 podcasts printed a minimum of one new episode (up 0.5%). source
