Since 2021, there has been a 39% increase in the amount of ads in podcast shows – so says podcast advertising agency Oxford Road, which has launched a new report: “The Danger of Rising PodLoad”. Increased adload means adverts carry out worse, says the corporate: suggesting the “Oxford Clock” – a most of six minutes of adverts an hour, spaced evenly all through.
Edison Analysis revealed the Top 50 Podcasts in the US measured by weekly viewers (and finished via a survey, so each podcast will get measured). There’s no change within the high three: The Daily at #3, Crime Junkie at #2 and Joe Rogan at #1. 24 reveals are hosted on Megaphone; 9 on Simplecast.
Within the first half of the yr, promoting at Libsyn Advertisements has grown by 24% year-on-year. The company announced its presence at Podcast Movement 2024, and more promotions: Stephen Pickens and Anthony Savelli have been promoted to Government Vice Presidents of Gross sales. The discharge doesn’t point out final week’s departure of Interim CEO, John W Gibbons.
Libsyn’s Pair Networks has been sold to Your Online, it has emerged. Your Online owns various web corporations together with well-liked area registrar Gandi. “Libsyn was on the lookout for a great and everlasting residence for Pair because it shifts its full give attention to its podcasting actions” says the announcement from Your On-line. Libsyn has not introduced the sale nor responded for remark: it purchased Pair in Jan 2018.
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Podcast Information – with Airwave
From Airwave:Big Picture Science’s Seth Shostak says: “Airwave’s skilled providers free us to make use of our inventive energies to make the perfect present we are able to. For sure, our program is just higher because of the efforts of Airwave.”
The Motherkind Podcast is launching their first ebook at the moment. The present brings you a few of the finest wellbeing lecturers on the planet that will help you discover your calm, pleased place within the “insanity of contemporary mum life”.
Dropouts is the best new entry within the Edison Analysis High US Podcasts record this quarter. The corporate says it has been quickly gaining traction, fueled by in depth media protection from an East Coast tour and crossover episodes with Tana Mongeau of Cancelled with Tana Mongeau.
40 Minute Mentor has reached one million downloads. Hosted by LinkedIn High Voice and Founder & CEO, James Mitra, the podcast has featured voices from Olympian Dame Jessica Ennis-Hill, Hollywood Star Jason Flemyng and quite a few mission-driven founders and traders.
A brand new satirical podcast collection, Everything is News launches at the moment. After shedding his seat on the 2024 Normal Election, troubled former Tory cupboard minister Tom Dudley-Brown joins forces with formidable BBC international affairs veteran Julia Markham to supply an unorthodox weekly tackle home and worldwide politics – whereas selling the agenda of their employers at sinister manufacturing firm Omerta Media. The present stars Helen Value and Michael Clarke.
The present political panorama is a direct results of many years of organized corruption, based on Master Plan – new at the moment from The Lever, hosted by David Sirota, a speechwriter for Bernie Sanders’ 2020 marketing campaign. The present takes you from the Nineteen Seventies to the 2020’s, weaving the story of well-known villains related to corruption – together with contains President Richard Nixon, Senator Mitch McConnell, and Fox Information boss Roger Ailes.
Bad People returns for a brand new season at the moment. The true crime present from the BBC additionally has a refreshed appear and feel, and host, with Amanda Haque becoming a member of Dr Julia Shaw. Listeners can anticipate to listen to tales concerning the lockdown pyjama killer, the Gatwick blackmailer and listen to an interview with a sufferer of the infamous Tinder Swindler.
